Digital Content Strategy and Engagement; Manager-Assistant Director

Position: Digital Content Strategy and Engagement (Manager-Assistant Director)

Overview

The University of Montana Foundation is seeking a Marketing and Communications professional to join our team in a Digital Content Strategy and Engagement role at either the Manager or Assistant Director level
, depending on experience and qualifications.

The position outlines the Manager level requirements; individuals with a more advanced background in digital marketing, communications and analytics across channels may be considered for the Assistant Director level.

Applicants who advance beyond the first round of interviews will be evaluated to determine the appropriate title and level based on their skills, experience and professional history.

We welcome applications from talented Mar Com professionals who are passionate about engaging, serving and educating constituents, and excited to support the mission of the University of Montana.

At the University of Montana Foundation, the lives we change will change the world. We inspire donors to bolster UM’s mission of providing an accessible, affordable and world-class education.

We are committed to maintaining a diverse and inclusive workplace that reflects the people and culture of the University we serve, fostering an environment that allows us to inspire each other to do our best work. We act with integrity and respect, and work to create a team where everyone feels valued, respected and supported.

Why Work for Us?

• Retirement Planning: 403(b) employer contribution of 11%, no employee match required!
• Flexible Work Arrangement:
  Opportunity for a hybrid remote work arrangement each week
• Generous Time off Benefits:
  Team members accrue four weeks of vacation and 12 days of sick leave per year, with an additional 11 days of holiday leave
• Family Support:
  Paid parental leave for new parents
• Health and Wellness:
  Medical, dental, vision, wellness program, and short-term and long-term disability pay protection benefits
• Career Advancement:
  Professional development opportunities
• Competitive Pay:
  Candidates can request the starting pay range by emailing human resources

About the Opportunity The Digital Content Strategy and Engagement Manager serves in the Marketing and Communications (“Mar Com”) Division, with primary responsibility for digital content and engagement strategies and execution across the UM Foundation’s digital communications platforms. Reporting to the Senior Director of Marketing and Communications, this position drives the planning, development and optimization of integrated, audience-focused digital content that supports institutional priorities resulting in engagement among donors and other key constituents of the Foundation.

This role blends strategic thinking and dynamic content development and activation to strengthen the Foundation’s digital brand presence, elevate fundraising campaigns, and deepen relationships with supporters.

With expertise in digital marketing and communications strategy, including active knowledge of channel platform functionality, analytics and emerging best practices, the Digital Content Strategy and Engagement Manager oversees the Foundation’s digital content calendar, manages web and email communications, and ensures consistency, quality and alignment across all marketing channels. The Manager leads the Mar Com Division’s analytics reporting and is active in using data to inform decisions related to these functional areas to optimize performance.

This role collaborates with a wide range of Foundation and campus colleagues and vendors.

Key Responsibilities:

• Use content management tools and technology to drive automation and develop and implement a comprehensive digital content strategy that advances fundraising priorities and enhances donor engagement across multiple channels.
• Oversee our digital ecosystem – including websites, email marketing, social media channels and campaign microsites – and optimize information architecture, UX and storytelling flow to support donor conversion.
• Track digital engagement KPIs, donor conversion metrics, and audience behavior and use data to refine messaging, test content formats and optimize user experience across platforms.
• Create segmented, personalized digital communications…