Marketing Specialist

Overview

Join Earth Optics as a Marketing Specialist!

At Earth Optics, we are combining cutting-edge genomic analysis, data science, microbiology, and remote sensing to revolutionize agriculture. Our mission is to be the leading soil information company, delivering maps that growers, farmers, ranchers, and other stakeholders use to cost-effectively increase yields and improve soil health and the climate. We are creating a future where traditional sampling methods are obsolete.

We are a growing company with a passion for soil health, innovative technologies, and supporting all within the food value chain. We currently have ~100 individuals spread across 20 states and 2 countries, and they come from all walks of life, industries, and experiences. We are deeply focused on building the future of AgTech and sustainability and helping the world see soil differently.

Our Marketing Specialist will join our Marketing team to impact our mission through individual contributor responsibilities. If you resonate with our values and goals, we encourage you to apply—even if you don t meet every requirement. You could be the perfect fit for this role or future opportunities.

The digs:

• Job Type: Full-Time, Exempt
• Work Location:
  
  This is a remote position, for anyone that is authorized to work in the US, and currently resides in the continental US.
• Travel: 15% of the time
• Compensation: $60,000 - $65,000

* Your actual base pay will depend on your geographic location, job-related skills, experience, and relevant education or training. Earth Optics uses compensation regions that vary depending on location, so ask your recruiter to share more about the specific salary range for your preferred location during the hiring process.

What you’ll cultivate as a Marketing Specialist: (Your responsibilities)

• Track and report on marketing campaign performance metrics across channels
• Support event planning and execution, including trade shows, webinars, and product launches
• Assist with the creation and execution of digital marketing campaigns
• Manage and coordinate the online Earth Optics promotional and literature sites
• Manage social media accounts and content scheduling
• Coordinate with Sales and Product teams to ensure messaging alignment across campaigns
• Support email marketing efforts, including list management, campaign execution, and performance tracking
• Maintain brand consistency across all marketing materials and channels
• Assist with vendor coordination (agencies, designers, and event partners) as needed
• Contribute to content calendars and help manage project timelines
• Within your first 60-120 days, you can expect to:
  • Successfully own reporting for marketing campaign performance across social channels and lead capture forms, leveraging Salesforce to track results and insights
  • Independently manage and execute the social media content calendar, in alignment with team-planned campaigns and priorities

Are you our soil-mate? You’ll bloom in this role if you have experience in: (Your qualifications)

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–4 years of relevant marketing experience
• Experience supporting digital marketing and demand generation initiatives
• Experience with social media management, content creation, and campaign execution
• Strong written communication skills, including writing and editing marketing content
• Basic graphic design skills and familiarity with common design tools
• Experience supporting events such as trade shows, webinars, or product launches
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Demonstrated ability to stick to timelines and meet deadlines in a dynamic environment

** We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor or transfer visas at this time.

Although not required, we’d love to see roots in:

• Prior experience in a fast-paced, start-up environment

• Medical, Dental & Vision Insurance - 90% funded by Earth Optics for benefit-eligible employees and 55% for dependents
• Company-paid LTD, STD, and Life Insurance
• Meaningful equity option grants
• 40…