Sales and Marketing Director

Overview

Otterbein Senior Life Communities strive to enrich individual life journeys for those we serve, by providing high quality service in a cheerful, timely manner and by communicating, coordinating, and cooperating with others to attain goals. Otterbein has an employment opportunity for a Sales, Marketing and Communications Director - the leader of the Otterbein Marketing and Communications Team. The ultimate objective of the position is to meet or exceed occupancy objectives and sales goals by managing all activities associated with the sales, marketing and communications processes.

The marketing and communications aspects of the role includes lead generation and demand development activities for all levels of care. In addition, the Marketing and Communications Director has direct sales responsibility for independent and assisted living cottages and apartments. In this role, the position is responsible to initiate contact with prospective residents (and /or their families), nurturing the relationship and ultimately closing the sale and admitting the prospect to the community.

In both of these roles, the Marketing and Communications Director must possess the ability to effectively articulate the Otterbein value proposition, develop and manage the contact and lead database, make outbound calls to provoke interest and yield on campus or on location appointments, conduct appointments and tours to complete the process; and represent Otterbein at various public functions.

If you enjoy marketing, sales and a dynamic environment we would love to talk to you. Otterbein will provide training on our Industry if you are a successful and driven marketing and sales professional.

Responsibilities – Marketing, Sales and Communications

• Develop, maintain and execute a detailed “Marketing and Sales Plan” – inclusive of programs to improve sales, collateral, public relations, advertising, internal and external events and programs, etc.:
• Use sales forecasting and strategic planning to ensure increased census of Otterbein services, analyzing business developments and monitoring market trends.
• Develop and maintain sales funnels for independent living and assisted living prospects and execute a series of events/activities to increase the number and quality of new prospects added to the top of the funnel, and the number and quality of prospects moved down through the funnel, ultimately to sales close/admission, and ongoing resident satisfaction.
• Meet/exceed sales goals, including meet/exceed Critical Success Factors such as outbound calls, one-on-one appointments, campus tours, lead generation/follow-up and target ratios. This includes productive calls, effective appointments and tours, appointment to call ratio targets, sales closes, close to appointment ratios and move-ins
• Optimize community census, financial results, and resident satisfaction for “Otterbein” independent living and assisted living residences
• Coordinate and participate in promotional activities (open houses and events) and public functions, working with the public, leadership, and potential residents/family members, to market and promote our services.
• Represent Otterbein at various public functions, such as open houses, senior center/chamber/church/etc. seminars or meetings, and answering questions posed by persons interested in Otterbein.
• Conduct tours for potential residents and families.
• Formulate, direct, and coordinates marketing and promotional efforts.
• Work in conjunction with the Home Office Marketing Team, and the Otterbein resident events and program development teams; to optimize the Otterbein unique selling proposition, promote Otterbein’s mission and objectives and create leverage throughout the organization.
• Continually update the CRM, with all activity such as walk-ins, calls, letters, invitations, etc. and analyze and use data to drive sales results.
• Build relationships with existing and new prospective residents and move them effectively through the Otterbein Healthcare "Sales Funnel."
• Answer incoming calls and walk-ins, conduct campus tours, sales calls, home visits, luncheons, and all duties related to lead generation and follow-up.
• Develo…