Senior Specialist, Lifecycle & Loyalty Marketing

Location: New York

Location: New York, NY (currently hybrid with up to 50% remote)

Your Mission In The Marketing Team

We are seeking a Senior Specialist, Lifecycle & Loyalty Marketing to play a key role in developing and executing multi-channel marketing initiatives that drive engagement, retention, and revenue across our users throughout the customer lifecycle journey. The Senior Specialist will manage audience targeting, campaign set up, and promotional execution (loyalty programs and special offers) using a combination of third-party platforms and internal tools.

The ideal candidate is curious and hands-on with customer engagement platforms (ideally Braze), comfortable managing multiple initiatives at once, thrives in a fast-paced, deadline-driven environment, and enjoys collaborating cross-functionally.

Your Day-to-day

• Execute multi-channel marketing across email, mobile, in-app, push, digital (jukebox) to increase engagement and retention as measured by plays per user and other KPIs
• Become proficient in Touch Tunes’ CRM and loyalty platforms to plan and manage campaigns end-to-end – from ideation to audience targeting to offer design, execution, and optimization – by partnering closely with creative and data teams
• Regularly conduct A/B and multivariate tests to optimize performance across messaging, creative, channels and promotional offers
• Project manage and execute marketing campaigns for both ad hoc and evergreen campaigns in coordination with external agencies
• Track, analyze, and report on campaign and channel performance, sharing insights and recommendations with internal stakeholders to inform ongoing optimization
• Gather and apply user insights by leveraging surveys and analysis support from finance and marketing analysts to improve campaign effectiveness and inform future product and marketing strategies

Your Profile

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3-5 years of experience in lifecycle, channel, and/or loyalty marketing with a focus on driving engagement and retention
• Experience working with Braze and Segment preferred
• Strong cross-functional collaborator with a track record of effective execution
• Data-driven marketer with experience using customer behavior and research to inform segmentation and personalization strategies
• Solid understanding of mobile and channel marketing best practices (email, push, in-app), with a strong sensitivity to customer experience
• Interest in pop culture, music service, and internet/mobile trends
• Excellent communication and interpersonal skills
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment

What’s In It For You

At Touch Tunes, your work impacts our customers as part of interesting projects that transform the in-venue entertainment industry. We foster open communication and collaboration across all levels, with approachable leaders that value all voices and empower you to excel and innovate. Our team thrives in an environment where fun meets hard work, and everyone is encouraged to be their authentic selves.

Our Perks And Benefits

• Hybrid Work Environment:
  Hybrid schedule with 50% work-from-home and in-office time, with the ability to work anywhere in the world for up to 2 months per year.
• Financial Wellness:
  Annual performance bonus, long-term company bonus, 401k matching, life insurance.
• Comprehensive Benefits:
  Competitive health insurance and disability coverage, a Lifestyle Spending Account, access to telemedicine, and an unlimited sick days policy.
• Professional Development:
  Continuous hands-on learning with access to e-learning platform, tuition reimbursement, and peer mentorship.
• Accessibility:
  An inclusive workplace designed to accommodate people with disabilities.

Salary Range

The salary range for this position is $85,000-$110,000 USD.

Touch Tunes

At Touch Tunes, the world’s largest in-venue interactive music and entertainment platform, we’re all about sparking joy and human connection. That moment in a bar where someone at the next table cues the jukebox to play your favorite song? That’s what we do – our platform plays millions of songs daily – but we’re also so much more! We just bought the…