Marketing Operations Specialist

We are looking for a Marketing Operations Specialist to play a critical role in supporting our marketing initiatives—with a focus on state level marketing campaign work—by ensuring data integrity, optimizing CRM systems, and implementing efficient processes for campaign execution.

With an eye towards supporting the larger marketing strategy, this position focuses on managing marketing databases, cleaning and segmenting data, and executing campaigns that drive engagement and lead conversion. You will collaborate closely with marketing and sales operations to ensure smooth and accurate reporting, enabling targeted outreach and measurable results.

This role is remote within the U.S. and reports to the Senior Marketing Manager.

• Build and execute marketing campaigns within Hub Spot—including, but not limited to, emails, landing pages, forms, and workflows
• QA all campaign assets to ensure accurate segmentation, logic, links, tracking parameters, and performance readiness.
• Maintain and optimize marketing workflows and automations to improve lead flow and engagement.

• Partner with the Marketing Operations Manager to maintain clean, accurate Hub Spot data.
• Conduct regular database hygiene efforts, including deduplication, field validation, enrichment, and resolving sync issues.
• Monitor lead lifecycle stages, source tracking, and field mappings to ensure reliable reporting and campaign execution.
• Manage state-level segmentation lists, ensuring correct targeting and suppression logic for all outbound campaigns, making recommendations as needed for improvements

• Help document and refine marketing operations processes to improve efficiency, accuracy, and scalability.
• Identify opportunities to streamline workflows and enhance the interplay between marketing technology tools.
• Ensure consistent use of naming conventions, folder structure, and operational best practices across all marketing programs.

• Build and maintain dashboards and campaign performance reports Salesforce.
• Support data needs, campaign analysis, and reporting as requested by Marketing and Sales partners.
• Recommend new tests, experiments, and optimizations based on performance insights.

• Work closely with the Senior Marketing Manager and Marketing Operations Manager to support a robust campaign calendar, with opportunities to work on national campaigns, as needed
• Partner with Sales Operations to maintain a smooth, accurate lead handoff process.

• 3-5 years of hands‑on marketing operations experience, preferably in a B2B or education‑focused organization.
• Hub Spot expertise required:
  Proven experience owning campaign execution workflows includes setup, QA, and launch
• Solid understanding of Salesforce objects such as Leads, Contacts, Accounts, Campaigns, and Opportunities.
• Experience maintaining and updating pages, resources, and content on Word Press
• Strong technical aptitude; comfortable with HTML/CSS basics, data imports/exports, and troubleshooting sync or automation issues.
• Analytical and data‑driven mindset with the ability to work with large datasets, identify data quality issues, and report on campaign performance
• Extreme attention to detail with the ability to catch errors and validate logic in high‑stakes campaigns.
• Strong project management skills with the ability to manage multiple deadlines.
• Clear written and verbal communication skills, including the ability to translate technical concepts for business partners.
• Collaborative and team‑oriented, with a problem‑solving mindset.
• Adaptable, curious, and passionate about emerging technologies like AI, continuously seeking opportunities to learn and improve processes.
• Fully remote role with occasional travel as needed.
• Use of standard office equipment required.

95 Percent Group is a leader in literacy instruction for pre‑K through grade 8 across the U.S. The company offers professional development training for teachers and administrators as well as print and online products to assist teachers with literacy…