Associate Product Marketing Director; Remote

WHO WE ARE

Splice is a creative platform for people who make music. Serious producers choose Splice Sounds to bring their ideas to life. A subscription to Splice inspires and accelerates creative success for digital music creators with an industry-leading catalog of sounds and samples and an expanding AI stack. With a rent-to-own marketplace of DAWs and plugins, the Splice experience seamlessly integrates into any music production workflow, regardless of DAW (Digital Audio Workstation).

Via Splice, an unparalleled team of sound designers and sample creators are fueling the success of a growing global community of chart-topping producers, students, and DIY creators.

At Splice, DISCO is a rallying cry for collaboration, accountability, and unity within our organization;
Direct, Inclusive, Splice Together, Creator Centric, and Optimistic. Our shared success depends on our ability to support one another, work well together, and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that's thrown at us.

Splice embraces a culture of remote work. You'll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental all-hands and get-togethers.

When you join Splice, you join a network of colleagues, peers, and collaborators. Are you ready?

LOCATION:

Remote US

This is a senior individual contributor role with end-to-end ownership of the strategy, go-to-market direction, and growth impact of INSTRUMENT, one of Splice's most important product surfaces. You'll operate as a hands-on strategic partner to Product, Marketing, and Growth, shaping positioning, influencing roadmap decisions, and leading high-impact launches and evergreen initiatives. Success in this role is measured by sustained business impact and your ability to elevate creative, creator-centric marketing across teams.

At Splice, Product Marketing is a deeply strategic function focused on connecting customer needs, product direction, and business outcomes. This role sits on the Product Marketing team and is dedicated to INSTRUMENT, a core growth surface within Splice's instrument portfolio, operating as a senior partner to Product, Marketing, and Growth with clear ownership of strategy, go-to-market direction, and market impact.

• Own category strategy and growth for INSTRUMENT
  , including positioning, narrative, customer definition, and long-term market opportunity.
• Be accountable for measurable business impact
  , with INSTRUMENT expected to drive the majority of growth across the instrument portfolio.
• Lead GTM strategy end to end
  , spanning major launches, in-product moments, and evergreen initiatives that compound growth over time.
• Partner deeply with Product leadership to influence product roadmap decisions and tradeoffs based on customer value, market fit, and growth potential.
• Define and evolve core audiences and use cases
  , grounding strategy in real creator workflows and behaviors.
• Establish and own success metrics across adoption, activation, retention, and monetization, co-owning outcomes with Product and Growth.
• Inspire and elevate creative marketing execution
  , setting a high bar for originality, craft, and engagement across campaigns and tactics.
• Operate as a senior cross-functional leader
  , aligning Product, Marketing, Growth, Data, and Partnerships around a shared strategy and learning agenda.

• 7–10+ years of Product Marketing experience, with demonstrated ownership of strategy, GTM, and growth outcomes.
• Experience owning a major product, category, or growth surface, with accountability for real business results.
• Proven ability to influence product direction through positioning, customer insight, and market perspective.
• Deep fluency in GTM strategy, including launches, evergreen growth, and in-product moments.
• Experience defining customer segments, use cases, and narratives that meaningfully shape product and marketing decisions.
• Comfort operating in complex product portfolios with multiple brands, surfaces, or bundled offerings.
• Effective cross-functional leader, able to operate as a peer to Product, Growth, and Marketing leaders.
• Strong analytical instincts, with the ability to define success metrics and interpret impact, even in imperfect or ambiguous systems.
• Excellent written and verbal communication skills, with the ability to create clarity, alignment, and momentum at the senior level.

• Experience in music creation, creative software, or creator-led platforms.
• Hands-on familiarity with music production workflows, including DAWs, plugins, or virtual instruments.
• Background in subscription or platform businesses, including pricing, packaging, or lifecycle growth.
• Comfort working in AI-powered or rapidly evolving product spaces, especially where creator trust and ethics matter.
• Strong creative instincts,…