Brand Media Buyer, TV and Offline Boston, MA or Remote

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non‑profits and individuals to succeed by giving them all the help and tools they need to grow online.

We’re energized by new challenges and new possibilities-and we’re just getting started!

Constant Contact is seeking a performance‑focused brand Media Buyer with deep expertise across TV and OLV to drive new customer acquisition  will play a key role in expanding reach among small businesses by driving brand awareness and consideration, delivering high‑quality leads and sign‑ups through full‑funnel video and offline media.

• Develop media strategies across TV and OLV focused on driving measurable new customer acquisition and brand goals.
• Build cross‑channel plans aligned to brand goals, CAC targets, trial sign‑up goals, and audience expansion initiatives.
• Execute TV and OTT and CTV buys that integrate with digital channels to improve reach and funnel performance.
• Negotiate with networks, publishers, and platforms to secure high‑value placements and efficient pricing.
• Monitor budgets daily to ensure efficient pacing toward brand, lead, trial, and CPA goals.
• Conduct real‑time optimisations across placements, creative variations, and flighting to improve conversion outcomes.
• Partner with Analytics to align channel performance with downstream metrics including brand, trial activation and paid conversion.
• Implement structured testing (creative, audiences, partners, dayparts, geos) with clear hypotheses and decision rules.
• Collaborate with Mar Tech and Analytics teams to improve attribution, tracking, and measurement accuracy across platforms. Work closely with Growth Marketing, Creative, Brand, Product Marketing and Lifecycle to ensure media supports GTM priorities.

• TV and video contribution to new customer adds , brand and improved CPA outcomes.
• Improved reach efficiency and incremental performance supported by testing and learning.
• Strong creative feedback loop that improves performance outcomes over time.

• Bachelor’s degree in marketing, advertising, communications, or related field.
• 3 to 6+ years hands‑on media buying experience, with strong focus on customer acquisition and brand building.
• Experience buying You Tube and OLV, Tik Tok, DV360, and OTT and CTV platforms.
• Strong understanding of upper and mid‑funnel video strategies and tying them to lower‑funnel performance.
• Strong negotiation skills with experience managing large budgets and media partners.

• SaaS or subscription‑based experience, ideally SMB audiences.
• Knowledge of incrementality testing and measurement models.
• Experience with ad verification, brand safety, and performance measurement tools.

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

$80,400 - $100,500 USD

• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non‑profit organizations, and community groups.
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business,…