Director, Content Marketing

Location:

Canton MA (Hybrid)

In this position, you’ll be based in the Canton MA office for a minimum of three days a week, with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at

In this position, you’ll be based in the Canton MA office for a minimum of three days a week, with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at

Are you ready to make a significant impact? As the Director of Content Marketing
, you will lead, own, execute and measure our content and thought leadership strategy. This role will be instrumental in developing messaging, content assets and touch points to drive increased engagement, business growth and retention/cross-sell, aligned with the NA Transfer Agency’s relationship-led go-to-market strategy.

The role will be a key driver in supporting our differentiated value proposition and elevating brand awareness/presence, and our position as an industry leader and subject matter expert, through high-quality, impactful content. As a senior member of the marketing team, you will oversee the development and execution of a content and thought leadership vision, manage development and production timelines, and ensure our overall content strategy supports key business and marketing goals that demonstrate Computershare’s industry leadership and deep, specialized expertise.

This position reports to our Vice President, NA Marketing. This role is hybrid with expectation to spend three days/week in a Computershare office.

Join us and be at the forefront of delivering innovative, market-focused solutions that strengthen client relationships and propel our business forward.

Reporting to the Vice President, North America Marketing, the Director of Content Marketing will drive engagement, growth and retention, and elevate our industry presence, through development and execution of a comprehensive content and thought leadership strategy that is aligned with business objectives. This role holder will lead the creation and execution of diverse content and thought leadership across all relevant marketing and communications channels and formats, that supports revenue goals and enhances market position across the range of North American Issuer/Transfer Agency segments and solutions.

They will spearhead a robust content program designed to drive engagement with content and thought leadership across various channels. Expertise in digital and cross-channel marketing and storytelling will be pivotal in producing impactful written, visual, and audio content.

This role demands close collaboration with the entire Marketing team and business line leadership. The candidate thrives in a fast-paced, dynamic environment, possesses financial services subject matter expertise, and excels in delivering credible and compelling messaging.

• Create and drive a comprehensive, segmented, cross-channel content marketing strategy that aligns with business objectives and positions the brand as an industry leader with a differentiated value proposition.
• Align development of content, touch points, messaging, and thought leadership to value proposition, key differentiators and segment/solutions business objectives as part of a broader integrated marketing strategy/plan. Set content priorities in collaboration with marketing and business stakeholders and drive scalable, rapid development of content assets.
• Write and oversee the production of high-quality content across formats, including articles, newsletters, blogs, whitepapers, eBooks, videos, case studies, webinars, email campaigns, PR/byline articles, social media, sales collateral, ABM assets, website, and more – and should have strong SEO experience to maximize the effectiveness and engagement with website content.
• Provisions and manages the relationship with approved external agencies, and or contract writers, to deliver on the content plan, budget pending
• Develop and execute data-driven storytelling initiatives that showcase industry…