Director of Marketing , NY

J2 Health is transforming how healthcare organizations design and manage provider networks—one of the most critical yet overlooked levers in delivering high-value care.

Today, both consumers and payers struggle to identify the right doctors due to fragmented data and manual processes. J2’s platform combines best-in-class data with purpose-built software to help healthcare organizations build smarter networks that meet patients’ medical and personal needs.

We’re a mission-driven team of healthcare insiders, data experts, and technologists—backed by leading investors like Tiger Global and Primary Ventures—taking a thoughtful, nimble approach to growth as we scale a product that’s already delivering real value to customers.

The Role:

We are looking for a Senior Marketing Manager to build and lead our marketing function. You will develop and execute a marketing strategy focused on product messaging, demand generation, and brand foundation-building. This is a high-impact, player-coach role for someone excited to roll up their sleeves while shaping our go-to-market foundation.

In your first 6 months, your primary focus will be generating pipeline through demand generation and refining our product messaging, while laying the groundwork for scalable brand and content efforts.

You will own the full marketing lifecycle—from crafting compelling messaging and campaigns to equipping the sales team with the right assets. You’ll work cross-functionally with Product, Sales, and Customer Success to deeply understand our audience and effectively communicate our value.

This is an NYC-based role (in-person work expected 3 days per week) and reports directly to our CEO.

What You’ll Do:

• Develop and execute a multi-channel marketing strategy to support pipeline growth and customer engagement
• Own product positioning, messaging, and launch strategy across new features and releases
• Create and manage demand generation campaigns across paid, organic, events, and email
• Define key metrics for performance marketing and report on ROI of campaigns
• Partner with Sales to build and refine enablement tools such as pitch decks, case studies, and one-pagers
• Lead content strategy and development across blog posts, webinars, customer stories, and thought leadership
• Build brand awareness and market presence via strategic communications and PR (as needed)
• Manage relationships with external vendors, agencies, and contractors
• Lay the groundwork for future team growth and marketing infrastructure

Early Success Looks Like:

• Launching 2–3 campaigns that generate qualified leads
• Finalizing core product messaging and sales enablement toolkit
• Aligning with Sales and Product on go-to-market priorities

You Should Have:

• 6+ years of B2B marketing experience, ideally in early-state or growth stage startups
• Proven ability to craft compelling messaging and translate technical products into customer value
• Hands-on experience with marketing tools and channels (email, paid, SEO, events, content)
• Strong project management and communication skills with a bias toward action
• Comfortable working cross functionally and navigating ambiguity
• Mission-driven and energized by building from the ground up

Bonus If You Have:

• Experience in healthcare or health tech is a strong plus but not required
• Exposure to PR, comms, or brand-level messaging work

Working Here:

• NYC based role
• Competitive compensation, stock options, and health insurance
• Unlimited PTO: take the time you need when you need it
• Stipend for at-home work machine and equipment
• A world-class team of fun, welcoming, ego-free, proven entrepreneurs with whom to build lifelong relationships

Compensation:

The salary range for this role is $,000. This role also offers benefits and equity. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

We Welcome You To Apply:

J2 Health is committed to building a diverse and inclusive workplace. Studies show women and people of color are less likely to apply unless they meet 100% of the qualifications. If you’re excited about this role and…