Senior Demand Marketing Manager

Who We Are

Recollective Inc. is the leading provider of online research software for conducting qualitative research studies and fostering strategic customer insight communities. Launched in 2011, Recollective is recognized in the top 20 in the 2025 GRIT
50 ranking of the world’s most innovative suppliers in the market research industry. Thousands of the world’s most innovative market research agencies and enterprises choose Recollective.

About us and our story here!

Role duration:
April 1, 2026 – August 31, 2027 (Parental Leave Coverage)

We are searching for a Senior Demand Marketing Manager to develop and implement strategies to generate sales opportunities and revenue for the company for a fixed-term engagement ending August 31, 2027.

As the Senior Demand Marketing Manager reporting to the VP of Marketing, you will be responsible for the execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation; lead generation through events and AI search marketing; and optimizing the use of our website as a lead generation channel.

The ideal candidate will have extensive experience in demand generation and a deep understanding of the sales process along with strong analytical and communication skills.

• Campaign Creation; identify and build new marketing activities in Hub Spot that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC
• Lead Delivery; deliver against the weekly, monthly and quarterly lead generation and sales opportunity targets
• Paid; directly manage paid social, paid search and retargeting channels
• Inbound Lead Nurture; help guide SDR campaigns, set goals for conversion of leads to opportunities
• Budget Management; track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives
• Lead Management; track and optimize lead lifecycle and conversion rates
• Collaborate with other departments, such as Sales and Product, to create cohesive demand generation efforts
• Assist in landing page, email and ad content development to target customers throughout the customer lifecycle

• 4-6 years of experience in demand generation or a related field, ideally in Tech
• Proficiency in marketing automation and CRM software such as Hub Spot and Salesforce
• Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Knowledge of SaaS sales process and strategies
• Excellent communication and collaboration skills
• Post-secondary degree in marketing or related field
• Experience in the market research industry is a plus
• Experience in B2B and B2C marketing is a plus
• Knowledge of data analysis and visualization tools, such as Tableau, is a plus

This position is open to all applicants located in Canada, although preference will be given to those located in Ottawa and those willing to work within the Eastern Time Zone.

We support a flexible, remote-friendly environment. For those in the Ottawa area, we offer a 'choice-based' hybrid model—giving you the autonomy to work from home, or from our modern headquarters. With paid parking and our CEO on-site daily, we’ve created a space that makes coming into the office easy and valuable for those looking for direct connection and leadership accessibility.

Take a 3D tour of our beautiful head office in downtown Ottawa (World Exchange Plaza).

Some people excel in a more formal hierarchy, with a precise job description, a standard 9-5 routine or an environment where your path forward is pre-defined in a traditional way.

This is not that kind of place. At Recollective, everyone is a driver - there are no passengers and no excuses as we continue to build our company together.

If you are customer-obsessed, inspired to find your own new challenges and opportunities, energized by fast-paced change, and driven to blaze our own trail… you will love it here.

Our…