Online Conservation Communications Certificate

Certificate in Conservation Communications Learn how to plan and deliver effective communications activities, and become more employable and impactful with this foundation-level training.

This online course is brought to you by Conservation Careers. The course structure includes analysis of what employers look for when hiring early-career conservationists and is taught by Lloyd Gofton.

This course aims to:

• Equip conservation professionals and aspiring communicators with practical skills to design and implement impactful communications campaigns.
• Build confidence in creating engaging written content for press and non-press audiences.
• Provide clear methods for securing press coverage and expanding visibility through social media.
• Teach how to align content formats with campaign goals and audience needs.
• Introduce simple tools for measuring communications impact and reporting results.

By the end of the course, learners will be able to:

• Understand and apply a step-by-step framework for planning effective conservation communications.
• Write engaging content for formats including press releases, social media, blogs, and email.
• Develop and pitch stories to the media and build relationships with journalists.
• Design a social media strategy balancing content creation, community engagement, and monitoring.
• Create a range of content formats to meet audience needs and campaign objectives.
• Measure communication success using key metrics and frameworks like REA.
• Report results and insights to internal stakeholders and external partners using appropriate formats.

After completing the training you’ll be able to plan and deliver effective communications activities as a wildlife conservationist.

Within conservation there is a growing need to share messages and encourage support and action. Conservation employers increasingly seek staff with communications skills who can plan activities, write effectively, gain media attention, engage audiences on social media, deliver campaigns, write blogs, and produce podcasts.

We analysed 29,767 conservation jobs from over 100 countries; 41% explicitly wanted people with communications skills or experience. Of these, 2,726 were communications specialist roles like Communications Officers, Marketing Managers, or Social Media Officers.

If you want to succeed as a professional conservationist, you need communications skills.

Six Step-by-Step Modules to learn at your own pace
. You’ll learn how to plan and deliver effective communications as part of your duties as a conservation professional.

Support from the experts
. You’ll have support from our CC Pro community, with guidance throughout the course.

Go at your own pace
. Access the course for a full year and learn flexibly around your life and commitments.

CC Pro community
. Access a private online community for 12 months with Q&As, live events, growth challenges, and sharing coursework.

Certificate
. Participants who complete the course and pass the final quiz receive a certificate.

Rock-solid guarantee
. Try it for 14 days. If not satisfied, a full refund is provided.

Lloyd is your key trainer with over 25 years of communications experience in agency and conservation sectors, covering PR, social media, content marketing, digital marketing and strategy.

He has worked with organisations including O2, WWF, Greenpeace, RSPCA, Médecins Sans Frontières, Samsung, Honda and Pizza Express, and launched Liberate Media, a pioneering UK agency in PR, social media, and content marketing.

In 2019 he focused on conservation and animal welfare, working with World Animal Protection, Cheetah Conservation Fund, and Wildlife Heritage Areas. He is a Director at Sussex Dolphin Project and Blue Planet Society, and joined Conservation Careers as Communications Coach in 2020, later becoming Head of Marketing.

Nick is the Founder and Director of Conservation Careers and holds a PhD in the behavioural ecology of Barn Owls. He is a member of the International Coaching Federation.

Nick has worked across Academic, Private, Public, Charity and…