Product & Growth Marketing Lead

Overview

We're seeking a versatile Product & Growth Marketing Lead who seamlessly blends strategic product thinking with hands-on performance marketing execution. You'll translate technical complexity into clear market value and measurable business impact, accelerating growth in the life sciences and healthcare markets.

• Product Positioning & Messaging
  :
  Develop differentiated value propositions and compelling narratives for Target RWE's suite of data products, analytic services, and clinical trial solutions. Scale company messaging frameworks, positioning statements, and core narratives that resonate with our market.
• Sales Enablement & Content Creation
  :
  Create essential sales enablement materials, pitch decks, one-pagers, case studies, and battle cards that clearly articulate product value and enhance client engagement with biopharma and health systems research partners.
• Commercial Strategy & Execution
  :
  Drive commercial success through targeted marketing campaigns. Track funnel performance and message effectiveness working in close collaboration with leadership across Target RWE and Highlander Health.
• Market Intelligence & Insight
  :
  Own competitive intelligence for the evidence generation market. Conduct research to understand customer needs, buyer motivations, competitive positioning, and industry trends to inform commercial and product strategies.
• Product Partnership & Market Fit
  :
  Partner with product management, engineering, and commercial teams to ensure cross-functional alignment. Lead GTM strategy for product launches and feature releases, ensuring alignment with revenue goals, audience strategy, and channel execution while maximizing customer value.
• Thought Leadership
  :
  Contribute to the development of thought leadership to support content marketing programs.

You have 7+ years of significant Product and Growth Marketing experience within pharma, biotech, life sciences consulting or healthcare / health tech, ideally within a start-up environment with rapid evolution.

• Exceptional storytelling ability, translating complex data science, statistics, and clinical concepts into clear, compelling communications
• B2B product marketing experience with scientific content
• Deep understanding of real-world data, prospective clinical trials, evidence generation, and customer value creation
• Strong stakeholder management and cross-functional leadership skills
• Demonstrated analytical and problem-solving capabilities applied to market trends
• Hands-on GTM launch and demand generation campaign experience
• Familiarity with ABM strategies, campaign optimization, and using market feedback to refine positioning
• Comfort with ambiguity and demonstrated initiative in solving challenging problems
• Salesforce and Marketing Cloud (or similar systems experience)
• Advanced degree (MBA, MS, MPH, or PhD in a relevant field)

• Hybrid + remote work environment
• Comprehensive health, dental, and vision for you and your family
• 401(k) with company match
• Generous PTO and company holidays
• Paid parental leave

Hybrid role:
Located in Research Triangle Park, North Carolina