Marketing Content & Website Specialist; Remote

About Grow Senior Living & This Role

We’re hiring a Marketing Content & Website Specialist to create polished marketing assets for small, privately owned senior care homes.

This is a remote, part-time role (about 15 hours per week) built for someone who wants meaningful, skilled work from home—and knows that great remote roles are hard to find
. We’re not looking for a casual side hustle or hands-off AI work. We’re looking for a strong-fit candidate who enjoys producing thoughtful, high-quality marketing and wants steady, ongoing part-time work that fits naturally into their life.

Grow Senior Living is a niche marketing agency serving residential senior care homes. Our clients do important work but struggle with marketing, technology, and clear communication. We bring big-business marketing tools and polish to small care homes so they can get found, stand out, and compete confidently.

This role exists because we’re growing. Until now, the founder has been deeply hands‑on with every client. As we scale, we’re hiring carefully to protect quality and consistency. This is our first Marketing Content & Website Specialist, with more roles to follow.

We’re not looking for a senior designer
—but you do need some real, hands‑on experience with visual work. We’re looking for someone who has spent time (roughly 1–3 years) working in a design‑adjacent role where you made light branding decisions, selected colors, worked with images or layouts, and used basic design tools like Canva (you understand basics about how to make marketing look good!). You should be comfortable picking up new software, applying visual judgment, and following defined processes—while still knowing when something looks “off” and needs adjustment.

Backgrounds in general marketing, photography, content, or similar creative work could all be great fits.

A few finalists will complete a small test project so we can both confirm it’s a strong fit. We’ll also want you to convince us why this rare, part‑time remote role fits your life long‑term—because even though it’s part‑time, we’re hiring for a steady, reliable partnership.
If this describes you, we want to talk!

Your work directly supports small senior care homes—and the families deciding where their loved one will live. The websites and brochures you produce need to look professional, feel warm and trustworthy, and remain affordable for small operators.

We’ve built a detailed, well‑tested process that allows high‑quality marketing assets to be created far more efficiently than traditional agency work. That process includes strong templates, clear inputs, and selective use of AI—but the results don’t come from automation alone. Our founder has spent years operating larger‑scale marketing agencies and has distilled this role into a repeatable process that works.

Even with great tools and processes, this role requires good judgment and strong taste. The human element matters! Your ability to evaluate copy, images, layout, and overall feel is what turns a technically correct deliverable into something genuinely effective.

We provide the structure.
Your attention to detail and design instincts are what make the final product stand out.

While the work is varied, it’s predictable in the ways that matter. Projects have clear scopes, defined templates, realistic timelines, and almost zero client emergencies.

You’ll spend your time building websites and marketing assets efficiently, moving through short project cycles that allow you to plan your week and still maintain flexibility for your personal life. Design and implementation work for each client typically takes 5‑15 hours start to finish (after you get the hang of it).

You’re likely a strong fit if you’re:

• A self‑starter who doesn’t need hand‑holding
• Highly organized and reliable with deadlines
• A clear, friendly communicator (chat, phone, team meetings)
• An optimistic problem solver when something doesn’t go perfectly
• Naturally persuasive in your writing—without being salesy

This role tends to work best for people who strongly prefer a long‑term, part‑time, work‑from‑home position and have…