Senior, Manager Product and Lifecycle Marketing

RSAC Conference has been the cybersecurity industry's premier gathering for 34 years. Now, we're embarking on our most ambitious initiative yet: transforming from an annual conference into a year‑round community platform that serves the global cybersecurity workforce. You'll be building something entirely new. You'll have the rare opportunity to shape a product from the ground up in a massive market with significant growth potential.

This isn't about optimizing an existing product – it's about creating the go‑to‑market foundation for a platform that aims to become the definitive resource where cybersecurity professionals connect, learn, and collaborate year‑round.

• Be a trusted partner to the product team. Leverage customer data and research to recommend product enhancements and features
• Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities
• Design and execute omni‑channel campaigns that drive product adoption and revenue growth
• Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts

• Design and implement lifecycle marketing programs that nurture users from awareness through activation, engagement, and retention
• Develop automated nurture campaigns and triggered communications that guide users to value realization
• Create re‑engagement and win‑back campaigns to reduce churn and maximize customer lifetime value
• Partner with cross‑functional teams to identify and optimize key conversion points throughout the user journey

• Become an expert on the cybersecurity professional development landscape and competitive threats
• Track industry trends, customer feedback, and market opportunities to inform strategy
• Use data‑driven insights to optimize campaigns, improve conversion metrics, and refine lifecycle touchpoints
• Analyze cohort behavior and funnel performance to identify opportunities for growth

• 6–8+ years in product marketing and/or lifecycle marketing, with significant experience launching new products or building new categories
• Proven track record designing and executing successful lifecycle marketing programs that drive measurable growth
• Experience in cybersecurity, community platforms, and freemium subscription models is a bonus
• Familiarity marketing to technical audiences and translating complex value propositions

• You have a strong analytical mindset and experience using data to drive campaign decisions and lifecycle optimizations
• You understand the full customer journey and know how to move people from one stage to the next
• You have a collaborative leadership style with proven ability to lead without direct authority
• You are comfortable with ambiguity and enjoy building processes and strategies from scratch
• You put customers at the center of everything you do and have deep empathy for their challenges
• You dream big with a bias for action and aren’t afraid to challenge the status quo
• You’re equally comfortable with strategic planning and hands‑on execution

Please be aware that although this is a remote position, to be considered for the vacancy, you must be currently residing in one of the following states.

• California
• Colorado
• Florida
• Illinois
• Kansas
• Massachusetts
• New Hampshire
• New Jersey
• New York
• Pennsylvania
• Texas
• Utah
• Washington

• Salary range $160,000 – $180,000
• Employer‑subsidized medical, dental and vision insurance
• 401K retirement employer match
• Home office equipment stipend and monthly technology stipend
• Thirteen paid holidays per calendar year
• Flexible personal time off
• Annual employee bonus dependent upon overall company and personal performance
• Annual company‑wide offsite

• We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.
• Our team is passionate and results‑oriented, striving to achieve excellence in everything we do.
• We strongly believe in creating an inclusive environment that values diversity and encourages our…