Senior Growth Marketing Specialist, Acquisition

Cognito is a fast-growing SaaS company empowering users to quickly build forms – and form-driven business solutions – by themselves. No developer necessary.

We are looking for an outcome-oriented Performance Marketing Specialist who combines strong judgement, ownership, and strategic thinking with the ability to write compelling, conversion-driven content for paid channels. This role sits at the intersection of performance marketing and content: someone who doesn’t just optimize campaigns, but crafts the messaging that makes them convert.

This person is comfortable making high-stakes decisions, takes responsibility for results, collaborates across teams, and communicates clearly with leadership. They are curious, disciplined, and self-driven.

• Identify, target, and continuously refine high-intent audiences to drive conversion to paid accounts
• Own paid acquisition performance across Google (primary), Bing, Reddit, Meta, and paid partnerships
• Write and iterate on ad copy, headlines, descriptions, and value propositions that drive conversion across paid channels
• Analyze performance data to diagnose what is working, what is not, and why
• Clearly communicate insights, recommendations, and next steps to stakeholders
• Optimize campaigns, targeting, messaging, and budgets to improve conversion efficiency and ROAS
• Partner with creative and content teams to align messaging with audience intent
• Test new audiences, messaging, channels, and approaches in a structured, disciplined way
• Monitor funnel performance from click through paid account conversion and flag breakdowns
• Make informed decisions on where to scale, pause, or shift spend based on results and business goals
• Contribute to marketing campaigns that support feature launches and key initiatives

• 3-6+ years of experience managing paid acquisition, with strong expertise in Google Ads
• Proven ability to write high-performing paid media copy that converts (not just managing campaigns)
• Instinct for audience intent and how to translate it into effective messaging
• Strong understanding of performance data to refine copy, offers, and positioning
• Experience using analytics and conversion data to improve results and how to turn it into clear next steps
• Clear communicator who works well with cross-functional marketing, engineering, and creative teams
• Ownership mindset with the ability to manage priorities, test rigorously, and deliver results

• Health insurance and other benefits
• 401k retirement plan with company match
• Company provided cell phone
• Paid days off as a new employee
• Hybrid work schedule – a mix of in office and work from home
• A relaxed and flexible work environment
• A great team to work with and learn from
• Team outings and planned get-togethers
• A fun and functional office in the heart of Columbia’s arts and technology district