Marketplace Growth Manager

We’re looking for a results-driven Ecomm marketplace “growth guru” who is equal parts growth strategist and fast-moving executor. We want a go-getter who thrives in a fast-paced environment, has bold ideas and can work closely with a killer marketing team and 3 rd party marketplace ad team.

You’ll lead the strategy and execution of marketplace growth initiatives across e-commerce marketplaces (Amazon, Chewy, Walmart, Grove, Tik Tok) and our direct to consumer (DTC) channel. This role requires a strong grasp of organic search tactics, Amazon ad strategies, competitive analysis and a love for increasing market share online.

• Own revenue growth performance and KPIs across all digital commerce channels.
• Drive sell-through, conversion rate, organic and paid performance, and overall efficiencies.
• Ensure channels operate smoothly, predictably, and profitably.

• Oxyfresh DTC website
• Tik Tok Shop
• Partner with our 3 rd party Amazon ads team and our internal marketing team to grow each channel.
• Ensure product detail page’s (PDP) and product listings are accurate, compliant and optimized for increased organic platform traffic.
• Manage assortment, pricing execution, bundles, promotions, and offers.
• Ensure platform health and compliance.
• Own marketplace SEO, Tik Tok Shop search optimization, and emerging AI SEO.
• Manage titles, bullets, descriptions, metadata, categories, attributes, and backend terms while working with 3 rd party vendors to implement improvements.
• Monitor rankings, organic performance, and keyword opportunities.
• Stay actively informed on competitor activity across marketplaces, DTC, and social commerce.
• Monitor competitor pricing, promotions, changes in content strategies, and assortment changes.
• Proactively bring relevant insights and recommendations forward that can help drive growth.
• Stay current on platform updates, beta programs, policy changes, and new tools.
• Evaluate and implement high-impact platform features early when relevant.
• Identify and implement AI solutions that improve SEO, content optimization, reporting, and operational efficiency.
• Own case work across commerce partners and platforms, including Tik Tok Shop.
• Manage casework through 3 rd party vendor on Amazon.

• Own weekly and monthly commerce reporting.
• Provide insights, risks, and growth-focused recommendations, not just data.
• Highlight emerging trends, competitive shifts, and platform changes.

• This role is based in the Coeur d’Alene area. Our team thrives on collaboration. We believe the best ideas happen when we're together, brainstorming, problem-solving, and building momentum in person. We're looking for someone who wants to be side‑by‑side with their team Monday – Thursday in office with working from home on Fridays. Local candidates are key or those willing to re‑locate.

• A purpose-driven brand with products that actually work with a loyal fanbase.
• An executive team that moves fast, values marketing, and invests in growth.
• Freedom to test big ideas and the backing to make them happen.
• Real impact, no red tape.

• 3+ years in a marketplace growth role, preferably in CPG, pet, or wellness categories.
• A “get it done” mindset and a willingness to roll up your sleeves and execute, not just direct.
• Ability to leverage AI to improve workflows and execution of ideas.
• Experience balancing brand‑building with performance marketing in a fast‑growth environment.
• Proven track record to increase organic, on‑platform traffic through SEO, etc.
• Demonstrated success launching new products and owning outcomes.
• Strong positive leadership, collaboration, and communication skills with the ability to work closely with a high‑performing marketing team.

• Do the Right Thing: Peace is the echo of a decision well made.
  
  We're all about Integrity, transparency, accountability. These are the fundamentals of being the kind of human being who makes the right call for our customers, our team, and our brand. We own our wins and our mistakes—because doing the right thing isn’t about being perfect; it’s about our actions and attitudes
• Play…