Senior Associate, Brand & Recruitment Marketing

Role Summary

Senior Associate, Employer Brand & Recruitment Marketing is responsible for delivering end-to-end employer branding and recruitment marketing initiatives across markets. This includes content creation, campaign execution, and candidate-facing experiences on social, digital, and recruitment marketing platforms. You will partner with Talent Acquisition, Corporate Communications, Corporate Brand, and Legal & Regulatory to activate a clear and compliant employer brand at every candidate touchpoint.

This hybrid role is based in Bridgewater, NJ, with remote work most of the time and in-person collaboration as needed.

• Steward our employer brand across markets by ensuring messaging is consistent, compliant, and aligned at every candidate touchpoint.
• Support the employer story for priority talent segments by developing messaging and campaign content that brings our culture, impact, and career opportunities to life.
• Create and activate paid and organic recruitment marketing campaigns, from video and social storytelling to team features, with a strong focus on Linked In and Instagram.
• Nurture relationships with our talent communities by writing monthly newsletters within our CRM tool to keep passive candidates engaged and informed.
• Support and scale our talent ambassador program, empowering employees to share real stories about life at Insmed.
• Refresh content across careers sites, job postings, and other candidate-facing touchpoints on a routine basis.
• Activate recruitment marketing across job boards, programmatic advertising, and social channels to support monthly hiring priorities.
• Track what’s working and key areas of opportunity by monitoring employer brand and recruitment marketing KPIs from engagement and traffic to applications and source performance.

• Required:
  
  Bachelor's degree in Human Resources, Psychology, Business, Communications, or a relevant field; 1–3 years of experience in employer branding and recruitment marketing.
• Preferred:
  Experience working within or alongside Talent Acquisition teams and possessing moderate recruiting acumen including foundational knowledge of how employer brand supports talent-attraction strategies.
• Preferred:
  Comfort executing across digital channels, including social, content, email, and web-based platforms.
• Preferred:
  Write with clarity and voice alignment, adapting tone and messaging for different audiences and moments in the candidate journey.
• Preferred:
  Highly organized, managing multiple projects, timelines, and stakeholders with confidence and autonomy.
• Preferred:
  Detail-oriented and care deeply about brand consistency, polish, and quality.
• Preferred:
  Lean into data, using performance metrics to test, learn, and continuously improve.
• Preferred:
  Collaborate naturally across teams and show up proactively with communication, presentation, and follow-through.