Sr Marketing Business Partner IL-Bloomington

Company Overview

Empowered to live. Inspired to work.
Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin. We bring together team members with a variety of backgrounds and experiences to help provide financial services to support agriculture and rural communities. Join us in a culture that not only promotes meaningful work and professional development, but provides a flexible, hybrid work environment and excellent benefits, which empower you to thrive both personally and professionally.

• Hybrid model – up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Cross-functional committee opportunities (i.e. Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more!

Casual/seasonal & intern team members are not eligible for benefits except for state‑mandated programs.

This position offers a hybrid work option up to 50% remote and is based out of the Bloomington, IL office.

This position serves as an internal consultant and key advisor to department leaders and team members for their marketing needs with the goal of aligning marketing needs with achieving business unit objectives. The incumbent creates integrated, innovative, and creative marketing solutions that support the organization and business unit success. Provides support for ongoing, quarterly and annual marketing planning for departments and the organization.

Serves as a resource to the organization in researching, recommending, developing, and implementing various best practices in creative and strategic marketing. Stays in tune with marketing best practices and continually works with key stakeholders to recommend marketing practices that move the business forward. Collaborates with the marketing team and other key stakeholders to execute creative development and ensure adherence to the organization’s brand strategy through creative design and marketing campaigns that focus on products and services.

Partners with external marketing agency to increase brand awareness and loyalty through an effective brand strategy and to produce product and service campaigns that support the business units.

• Acts as a trusted advisor and primary point of contact in the development of integrated marketing for Compeer to achieve business goals and objectives.
• Is the key liaison for outreach and engagement with other aligned marketing teams (i.e., Events & Education, Digital, Brand & Creative, and Marketing Operations).
• Assists departments with developing and exploring new marketing approaches.
• Actively seeks out and evaluates diverse marketing opportunities and options that align with the broader business objectives.
• Stays abreast of market trends, emerging platforms, and consumer behaviors to identify innovative avenues for engagement.
• Informs and advises the business on marketing practices, costs, benefits, and implementation requirements to meet business unit objectives.
• Partners with business leadership and other key stakeholders to define opportunities, identify and prioritize projects.
• Builds strong relationship with Sales Enablement to ensure sales team buy‑in for marketing initiatives.

• Participates in strategic planning. Manages budgets and makes recommendations for marketing approaches to best utilize marketing budgets.
• Understands business unit and department strategies and goals.
• Leverages competitive research, design knowledge, strong communication skills, and internal/external partnerships to plan and lead the creative support process in order to deliver integrated campaigns into the market that result in sales.
• Collaborates with Brand and Creative teams to build impactful campaign initiatives leveraging a mix of…