Area Marketing Manager

Texas, United States of America
** Job Family Group:
** Sales & Marketing
** Worker Type:
** Regular
* * Posting

Start Date:

** February 12, 2026
** Business Unit:
** Downstream and Renewables
** Experience Level:
** Experienced Professionals
*
* Job Description:

** Jiffy Lube has ambitious growth and expansion goals over the next 5 years, and building and supporting the brand is fundamental to that success.  The uniqueness of a franchisee-owned business is that you have over 120+ independently owned and operated businesses (franchisees) who operate nearly 2,100 Jiffy Lube store locations that consumers see as one.  Ensuring the consistency, effectiveness and efficiency of marketing plans across the network is critically important to driving a positive customer experience, improved brand loyalty and recruitment of new business.  

The Area Marketing Manager is responsible for the strategic development & deployment of local marketing programs designed to drive car count to Jiffy Lube store bays. They are located in the field to guide, educate and consult with the franchisee community, often interacting with the business owners and c-level positions. The purpose of the Area Marketing Manager is to lead the strategic development of local marketing programs for 20-30 unique franchisees that deliver on the key business objectives, including vehicle count, store sales revenue/royalty contribution and lubricants product volume.  

The role leverages the national marketing tools, programs and plans to help franchisees develop an integrated marketing plan relevant to the specific market & inclusive of; all media (TV, digital and social), in-store promotions, paid search, public relations, cause marketing and reputation management. This role is the marketing focal point for assigned franchisees and the Jiffy Lube Operations team with responsibility to lead the deployment of all marketing programs from the franchisor (Jiffy Lube International).

It requires coordination with Jiffy Lube Marketing and Operations, IT and Communications and works with up to 20 different marketing agencies to support the plan development. Franchisees are contractually required to invest marketing dollars into their business & this role really helps to ensure the effectiveness & efficiency of those dollars. The Area Marketing Manager also has responsibility for ensuring their assigned franchisees areseeing the value delivered to them viathe National Advertising plan & adopting any local recommendations based on the national plan.
** What you’ll be doing
*** Partners with each franchisee to develop and execute local marketing plans across the individual markets to build the Jiffy Lube brand and reach target customers to drive the business forward – plans are fully integrated inclusive of media (TV, digital and social), PR, reputation management, promotions and cause marketing.
* Responsible for creative content reviews to ensure consistency and relevancy of the national advertising in the local markets
* Leads annual marketing planning with the franchisees alongside their agency partners to amplify the national plan in the key markets
* Tracks and measures marketing effectiveness through marketing mix tools to evaluate the return on investment of the different programs
* Lead deployment and implementation of all marketing programs to the network, including innovation, digital and technology programs developed to enhance the customer experience
* Responsible for full adoption and execution of Lubricants marketing plans and promotions among Key Accounts
* Manages compliance of marketing programs in the field through audits and consistent engagement with each franchisee
* Interacts directly with the Operations team, accountable for the site level economics
* Responsible for network development as franchisees grow and new franchisees come into the system, including grand openings, recruitment of customers and brand development
* Lead and participate in franchisee business reviews and Co-op meetings
* Also acts as the subject matter experts for 1-2 internal tools utilized by the team & may also act as project lead for additional internal projects
** What you…