Demand Generation Specialist, Account-Based Marketing

Why consider this job opportunity:

• Opportunity for career advancement and growth within the organization
• Flexible remote work environment, allowing for a better work-life balance
• Reimbursement for home office setup costs
• Engage in impactful marketing programs that contribute to literacy solutions for K-12 education
• Collaborative work culture that values employee contributions

• Conduct in-depth research on assigned school districts to gather insights for program development
• Collaborate with internal marketing teams to understand account funnel progression and develop targeted messaging
• Conceptualize and execute email drip and nurture programs tailored to target districts
• Act as the primary marketing contact for sales and customer success teams, assisting with custom materials
• Measure program success and optimize effectiveness using data and insights from various analytics platforms

• 3-5 years of B2B marketing experience, ideally focused on demand generation, growth marketing, or ABM
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• Familiarity with Salesforce and marketing automation platforms, such as Eloqua
• Proven experience collaborating and communicating with sales teams
• Ability to manage multiple programs across strategic accounts effectively

• Experience working in or marketing to the K-12 education sector
• Calm under pressure with strong organizational skills

#Education Technology #Marketing Careers #Remote Work #Career Growth #K12

Education

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