Specialist, Campaign Marketing

Job Title - Specialist, Campaign Marketing Professional Learning for North America Description

You’ll have the opportunity to shape and execute strategic marketing campaigns for Pearson’s professional learning portfolio, working closely with product, sales, and senior stakeholders to deliver measurable business impact. This role aligns with "Campaign Marketing Manager" or "Marketing Manager".

We are the world’s learning company with more than 17,000 employees operating in 70 countries. We combine world‑class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning  believe that wherever learning flourishes so do people.

This position will be instrumental to the success of Pearson’s professional learning and paid training initiatives across North America. The role partners closely with the Clinical Core Markets and School Assessment marketing teams to execute high‑impact training strategies that deliver meaningful customer value and drive revenue growth.

As a critical contributor to Pearson’s global training vision, this role helps strengthen regional alignment, identify new growth opportunities, and create a more connected and consistent professional learning experience for customers.

We are seeking a strategic, self‑starting marketer who can create, execute, and optimize integrated marketing plans in support of professional learning offerings. This role requires the ability to manage multiple complex initiatives, collaborate effectively with cross‑functional stakeholders, and translate insights into measurable business outcomes. Success in this role depends on agility, strong prioritization, and comfort navigating a dynamic, evolving environment.

The position works closely with cross‑functional teams and senior leaders across marketing, sales, and product management to drive impact, ensure alignment, and support revenue‑focused professional learning objectives.

• Minimum 5 years marketing experience
• Proven success in launching new products/solutions with integrated marketing plans
• Experience in K‑12 Education or Healthcare market preferred
• Expertise in digital marketing campaign development
• Proficiency with project management systems (Wrike preferred)
• Excellent verbal and written communication skills
• Strong problem‑solving and decision‑making abilities
• Bilingual skills are a plus
• Bachelor’s degree in a related field

Experience with professional learning, onboarding, and upselling through buyer’s journey is a plus.

• 50% Strategic Campaign Marketing Planning
• Create, implement, and monitor digital platform marketing plans, campaign plan & budget for product and campaign launches
• Adapt value proposition and positioning for new products/solutions (messaging framework, visual identity, and brand strategy)
• Collaborate with product and sales teams to maximize campaign effectiveness
• Drive lead and revenue generation through targeted marketing programs
• Analyze market trends and recommend growth strategies
• Segment and target customers for campaigns
• Monitor key metrics and provide actionable insights
• Utilize marketing automation, CRM, and analytics platforms (Google Analytics 4, Tableau, Salesforce)
• Support experiential marketing efforts for virtual and in‑person events related to digital platforms
• 35% Creative Execution of Campaign Deliverables
• Develop and drive creative production of digital platform marketing materials, including such items as digital assets, product collateral, sales enablement tools, social media messaging, case studies/success stories, thought leadership content, and all assets of assigned campaigns
• Project execution:
  Daily utilization of Wrike project management system to initiate and manage marketing campaigns from conception to launch, including drafting creative briefs, assigning tasks and setting deadlines, providing creative direction and feedback
• Work…