Senior Associate, Product Marketing Strategy

Overview

Become a part of our caring community and help us put health first

Join a world-class marketing organization creating the best possible engagement experience for millions of members.

Does the challenge of transforming a $1 Trillion+ industry while enhancing the lives of millions of people excite you? Are you a strategic marketing professional with a passion for helping people achieve their best health? Do you have expertise across sales enablement with a focus on health insurance products? If so, you may be a fit for Humana's Senior Associate, Product Marketing Strategy

Humana is a Fortune 50 leader in healthcare, dedicated to advancing the health and well-being of millions, with a special focus on seniors and underserved populations. We are looking for a highly skilled Senior Associate, Product Marketing Strategy, to join our world-class marketing organization. This pivotal role will serve as a strategic marketing generalist, supporting marketing initiatives across Humana's diverse product portfolio—including Medicare Advantage (MA), Medicare Advantage Prescription Drug (MAPD), Special Needs Plans (D-SNP, ISNP, CSNP), Prescription Drug Plans (PDP), Medicare Supplement (Med Supp), and specialty products.

The Senior Associate, Product Marketing Strategy is responsible for partnering with cross-functional leaders to develop and optimize marketing strategies that drive product growth and member engagement. This role requires close collaboration with cross-functional teams, including Product, Brand, Compliance, Sales, Operations, Lifecycle Marketing, Data & Analytics, and Consumer Insights. The ideal candidate will bring deep experience in healthcare marketing and a proven ability to manage cross-functional projects in a highly regulated environment, leveraging data-driven insights to deliver enhanced value and improve the experiences of our members.

• Lead and support end-to-end product marketing strategy across Humana's diverse product portfolios, including MA, MAPD, D‑SNP, PDP, Med Supp, Group Medicare, and specialty products.

• Translate analytics and insights into actionable strategies, informing product positioning, messaging, and go‑to‑market plans to drive growth, enhance the experiences of our members and improve engagement.

• Partner with cross‑functional teams—including Product, Brand, Sales, Group Segment leadership, and Compliance—to ensure alignment, accuracy, and timely execution.

• Translate analytics, insights, member feedback, and market intelligence into actionable strategies that inform product positioning, messaging, and go‑to‑market plans to drive growth, deepen engagement, and increase lifetime member value.

• Partner with cross-functional teams—including Product, Brand, Sales, Group Segment leadership, Compliance, Operations, Broker Distribution, Lifecycle Marketing, Data & Analytics, and Consumer Insights to ensure strategic alignment, executional excellence, and insight integration.

• Lead campaign planning and creative development for multi‑channel marketing initiatives, overseeing briefs, asset development, and performance measurement.

• Monitor performance and identify optimization opportunities, leveraging testing frameworks, analytics, and market trends to advance growth and improve engagement.

• Collaborate with Customer Lifecycle Marketing to deliver personalized, relevant experiences across key touchpoints that support acquisition, onboarding, activation, engagement, and retention.

• Advance growth and retention objectives across Humana's product portfolio through differentiated messaging, enhanced experiences, and targeted engagement strategies.

• Refine and elevate marketing materials and communications by applying competitive intelligence, member insights, and regulatory updates to clearly differentiate Humana's offerings, strengthen value propositions, ensure compliance, and increase market relevance.

• Support the development and management of marketing roadmaps, content creation, and stakeholder communications to ensure effective planning and cohesive execution.

• Ensure all marketing deliverables are clear, compliant, and aligned with CMS and internal…