Data Protection Product Marketing Manager

Data Protection Product Marketing Manager

Remote/Teleworker: this role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next.

We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

As a Product Marketing Manager at HPE Storage, you will play a pivotal role in driving go-to-market strategies, crafting compelling messaging, and enabling sales teams to effectively position our solutions. You will act as the bridge between product management, sales, customer success, and marketing, ensuring our solutions resonate with target audiences and solve real-world challenges faced by IT teams globally. This role combines strategic thinking with execution, requiring you to collaborate across teams.

This is a teleworker role, open on location within the US.

• Product Positioning and Messaging:
  Develop clear and compelling product positioning that highlights the value of the HPE data protection portfolio and solutions including software and hardware. Create and maintain messaging frameworks tailored to target personas, industries, and use cases.
• Go-to-Market Strategy:
  Define and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives.
• Content Creation:
  Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, videos and blogs. Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars.
• Market Research and Competitive Analysis:
  Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation.
• Sales Enablement:
  Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales teams to ensure they are equipped to effectively communicate product value to customers.
• Customer Advocacy:
  Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions.
• Alliance Focus:
  Partner with external organizations to share marketing efforts and expand market presence, similar to joint venture marketing.

• BA or BS in Marketing or related field; MBA preferred.
• Experience:
  
  3+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing for data protection solutions.
• Technical Knowledge:
  Strong understanding of hybrid IT environments, data protection hardware and software, and AI-driven solutions.
• Marketing Expertise:
  Proven track record of developing go-to-market strategies and crafting compelling product narratives.
• Collaboration
  
  Skills:
  
  Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams.
• Alliance marketing and/or partner marketing experience is a plus.

• Data Protection Market Expertise:
  Deep understanding of customer pain points, competitive landscape, and market trends.
• Go-to-Market (GTM):
  Strategy, planning, and execution for product launches.
• Sales Enablement:
  Equipping sales teams with tools, training, and collateral.
• Content & Messaging:
  Developing core narratives, positioning,…