PPC Specialist

This is a remote position. We are seeking a results‑oriented PPC Specialist who can build, optimize, and scale high‑converting Google Ads campaigns for local service‑based businesses. The PPC Specialist will be responsible for planning, executing, and optimizing paid search campaigns focused on generating qualified inbound calls and form submissions for plumbing services. This role requires strong expertise in Google Search Ads
, conversion tracking, and cost‑per‑lead optimization within local service markets.

• Build and manage Google Search campaigns for plumbing services
• Structure campaigns by service category (e.g., drain cleaning, water heater repair, leak detection, emergency plumbing)
• Conduct keyword research focused on high‑intent local search terms
• Implement negative keyword strategies to reduce wasted spend
• Manage geographic targeting and radius‑based campaigns

• Monitor and optimize campaigns to achieve target CPL (Cost Per Lead)
• Improve Quality Score, CTR, and conversion rates
• Adjust bidding strategies (Manual CPC, Max Conversions, Target CPA)
• Optimize ad copy and extensions (call, location, sitelinks, structured snippets)
• Manage budget allocation efficiently across services

• Set up and maintain conversion tracking (calls + form submissions)
• Implement tracking via Google Tag Manager and GA4
• Integrate call tracking software (e.g., Call Rail, What Converts)
• Provide weekly performance reports with actionable insights
• Identify scaling opportunities based on data

• Recommend landing page improvements to increase conversion rates
• Conduct A/B testing (ad copy and landing page elements)
• Analyze user behavior and drop‑off points

• Minimum 2+ years of experience managing Google Ads
• Proven experience in local service or home services industries (plumbing, HVAC, roofing, electrical, etc.)
• Demonstrated ability to reduce CPL and increase lead volume
• Strong understanding of keyword match types, negative keyword strategy, Quality Score optimization, geo‑targeting & service area campaigns
• Experience with Google Tag Manager, GA4, conversion tracking setup, call tracking systems

• Experience with Google Local Services Ads (LSA)
• Experience managing budgets between $1,000–$10,000/month
• Understanding of local SEO and Google Business Profile optimization
• Landing page conversion rate optimization experience
• Experience working in startup environments

• Cost Per Lead (CPL)
• Lead Quality
• Conversion Rate
• Call Volume Return on Ad Spend (ROAS)

• Data-driven and analytical mindset
• Strong problem‑solving skills
• Ability to work independently with minimal supervision
• Clear communication and reporting skills
• Results‑oriented and accountable