Sr. Manager, Brand Marketing, e.l.f. Cosmetics

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi‑brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, the pioneering clean beauty brand Well People, Keys Soulcare—a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high‑performance, biocompatible, clinically‑effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high‑performance ingredients.

It’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 28 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full‑time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year‑round half‑day Fridays, and a hybrid 3‑day in‑office, 2‑day at home work environment.

We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team:

At e.l.f. Cosmetics, we don’t just launch products—we launch cultural moments. The Global Senior Brand Manager plays a critical role in driving global go‑to‑market strategies and executing launches that are fearless, disruptive, and deeply connected to culture and community.

This role leads cross‑functional strategy and execution from concept to shelf to social—ensuring launches move at e.l.f. speed while delivering meaningful business impact and brand love worldwide. Sitting at the intersection of brand strategy, storytelling, and commercial excellence, this leader helps shape how e.l.f. shows up across global markets, channels, and cultures.

• Lead end‑to‑end global go‑to‑market planning for key product and campaign initiatives, from positioning and strategy through rollout and post‑launch analysis.
• Partner cross‑functionally with Innovation, Creative, Sales, Digital, Integrated Communications, International, Finance, and Legal teams to execute high‑impact launches that drive brand and business growth.
• Translate product and brand strategies into breakthrough creative platforms and campaign narratives that resonate across diverse global audiences.
• Align global and regional teams around timelines, assets, and activation plans to ensure seamless execution and a unified brand presence worldwide.
• Leverage consumer insights, performance data, and cultural trends to inform strategy and unlock new opportunities for innovation and growth.
• Champion e.l.f.’s fearless, inclusive, and playful brand DNA across all touchpoints, from retailer programs to influencer campaigns to internal storytelling.
• Develop scalable launch frameworks and playbooks that accelerate speed‑to‑market and strengthen global launch capabilities.
• Manage marketing budgets and track performance metrics to optimize investment and maximize ROI.
• Lead compelling presentations and communications that align and mobilize internal teams and external partners around strategic initiatives.
• Influence stakeholders across functions and markets to drive alignment and deliver launches with excellence at global scale.

• 6–8 years of experience in brand management, product marketing, or go‑to‑market leadership; experience in beauty, CPG, or lifestyle brands preferred.
• Demonstrated success leading multi‑market or global product and campaign launches.
• Strong ability to balance strategic thinking with hands‑on execution in fast‑paced environments.
• Deep understanding of consumer behavior, digital ecosystems, and cultural trends shaping modern brands.
• Analytical mindset with the ability to translate data into…