Senior Paid Media Specialist; HVAC & Roofing

Benefits

• Bonus based on performance
• Competitive salary
• Opportunity for advancement

Location: Remote (US-Based Only)

Type: Part-Time Contractor (1099)

Hours: 12–18 hours per week (consistent weekly allocation)

Pay: $50–$65/hour + Performance Bonus

We are a growing home services company specializing in HVAC and Roofing
, focused on performance-driven lead generation and booked revenue — not vanity metrics.

We already have internal marketing support and systems in place. We are looking for a hands‑on paid media expert who can manage, optimize, and scale our campaigns with a focus on profitable growth.

This is not a CMO role.

This is not a strategy‑only position.

We are looking for a working‑level expert who lives inside the platforms.

• Manage and optimize Google Ads (Search + LSA preferred)
• Manage and optimize Meta Ads (Lead Gen + Conversion campaigns)
• Weekly data review and performance adjustments
• Keyword expansion and pruning
• Budget allocation and scaling decisions
• Ad copy testing and iteration
• Landing page feedback and conversion optimization suggestions
• Review call tracking data to improve lead quality
• Provide simple weekly reporting with clear KPI focus

• Proven experience running PPC for HVAC and/or Roofing companies
• Strong understanding of:
  • Call-based lead funnels
  • High-ticket service campaigns ($1k–$20k jobs)
  • Seasonality in home services
  • Experience managing $10k–$40k+ monthly ad spend
  • Comfortable working with call tracking platforms (Call Rail, What Converts, etc.)
  • Experience with GA4 and conversion tracking setup
  • Ability to clearly explain performance decisions

• 12–18 hours per week
• 2–3 structured optimization sessions weekly
• Ongoing campaign monitoring
• Weekly performance sync call

Consistency matters more than sporadic availability.

• $50–$65 per hour (based on experience)
• Monthly performance bonus tied to:
  • Cost per booked appointment
  • Revenue growth benchmarks
  • Lead quality improvements

Bonus structure will be discussed during final interview stage.

• A senior-level media buyer who prefers hands‑on work
• Someone who understands the trades
• Someone who values clean systems and accountability
• Someone who wants long-term consistency, not random freelance gigs

• A brief overview of your HVAC and/or roofing campaign experience
• Platforms you specialize in
• Average monthly ad spend you’ve managed
• A short Loom explaining a campaign you optimized and the results
• Your hourly rate within our listed range

This is a remote position.