CRM MANAGER

Base Camp Home Office, 7508 Ambassador Row, Dallas, Texas, United States of America •

Posted Thursday, February 12, 2026 at 10:00 AM

Job Title: CRM Manager

Reports To: Director of Sales & Engagement

Position Type: Full Time

Salary Range:
Depends on geographical location

LA Range - $110,000-$130,00 &
Dallas Range - $85,000-$117,000 plus a 10% annual bonus

ROLE OVERVIEW:
The CRM Manager will own Mendocino Farms’ CRM and lifecycle marketing strategy, serving as both the strategic lead and hands-on operator of guest engagement across owned digital channels. Reporting to the Director of Sales & Engagement, this role sits within the Sales & Marketing team and plays a critical role in driving traffic, frequency, and retention.

As a core driver of our digital guest strategy, this role ensures CRM programs are cohesive, on-brand, and aligned with business priorities. The CRM Manager will build foundational lifecycle programs that convert first-time guests into loyal fans, while also leading the evaluation, development, and future management of Mendocino Farms’ loyalty strategy.

This is a builder role. The CRM Manager will establish frameworks, execute campaigns in Hub Spot, and bring structure to how we engage guests across the full lifecycle. This role will operate as a team of one initially, requiring equal parts strategy, execution, and operational rigor, with the opportunity to scale the function over time.

KEY RESPONSIBILITIES:

• Own the end-to-end CRM and lifecycle roadmap, including a future-state loyalty strategy, to drive guest acquisition, frequency, retention, and lifetime value.
• Translate brand, menu, and business priorities into effective CRM and loyalty-driven programs.
• Ensure a consistent, high-quality brand experience across owned digital guest touchpoints (email, CRM, app, digital messaging).

• Lead planning and execution of CRM programs in support of menu launches, brand moments, promotions, and activations.
• Partner with Brand & Creative to develop thoughtful digital briefs for CRM and lifecycle touchpoints that align with campaign storytelling and visual direction.
• Manage CRM assets from brief through launch; ensure alignment with the broader marketing channel calendar.
• Own always-on lifecycle programs that run in parallel with major campaign moments throughout the year.

• Serve as the internal owner and subject-matter expert for Hub Spot.
• Build and maintain workflows, lists, properties, dashboards, and scalable system architecture.
• Ensure clean data practices, thoughtful tagging, and reusable templates as the program grows.

• Own CRM reporting and performance analysis; translate results into insights and recommendations.
• Lead A/B testing across messaging, offers, creative, timing, and segmentation.
• Analyze campaign and lifecycle performance to identify opportunities to improve engagement, traffic, and conversion.

• Act as a connective tissue across Sales & Marketing, Brand, Creative, Operations, Technology, and Guest Relations.
• Ensure CRM and loyalty touchpoints are represented in campaign planning, NSO initiatives, and regional priorities.
• Bring structure and clarity to how CRM and digital channels support broader brand and business goals.

QUALIFICATIONS:

Experience

• 5–8+ years of CRM, lifecycle, retention, or loyalty marketing experience, ideally within restaurant, retail, hospitality, or consumer brands.
• Hands-on experience owning CRM programs end-to-end, from strategy through execution.
• Proven experience using Hub Spot, including workflows, automations, segments, and reporting.
• Experience operating in high-growth or evolving environments where systems are still being built.

Skills & Mindset

• Strategic thinker with a strong bias toward action and execution.
• Comfortable operating as a team of one (for the time-being); equally confident setting direction and doing the work.
• Data-driven, organized, and detail-oriented with strong project management skills.
• Collaborative, adaptable, and confident influencing cross-functionally.
• Bui…