Senior Paid Media Strategist

Wavelength Strategy is a boutique digital firm dedicated to elevating digital persuasion and paid media strategy for Democratic campaigns and progressive organizations. Our team combines decades of campaign management and digital communications experience to help our clients move the voters they need to win.

Our approach is:

• Creative-first. To change minds and win elections, we need to do more than reach the right voters:
  We need to speak their language. We believe the goal of digital advertising’s targeting capabilities should be to tailor content—from issue to treatment to messenger—to the voter and the platform where it’s served.
• Immersive. We’re committed to full integration and concierge service for our clients, and we’re discerning about the number and kind of clients we work with. We believe that the best results come from knowing a campaign in and out, being part of every strategy conversation, and taking the time to make higher quality creative—from scripts to finished products.
• Cutting-edge. We’ve partnered with platforms and third-party vendors to develop state-of-the-art testing and modeling on measurable persuasion metrics as well as performance testing.

Our mission is to migrate digital goals to broader campaign goals: moving the needle and winning.

As Senior Paid Media Strategist, your day-to-day responsibilities will include:

• Working closely with partners, data and media strategists to develop thoughtful and data-informed digital media plans that align with clients’ goals, whether persuasion, mobilization, or awareness
• Running the buying pipeline to ensure trains are always moving, from client onboarding and verification processes, to finalized creative delivery and campaign set up, Q/A, and launch
• Managing the successful execution of paid media campaigns across social, search, programmatic, and other digital ad platforms
• Building and maintaining relationships with ad vendors and relevant publishers to ensure our media plans are thoughtfully constructed and tactfully executed
• Overseeing ongoing performance and optimization of live campaigns, managing quality control and media budgets, overseeing regular reporting to track results against our clients’ goals, as well as developing processes to manage campaign monitoring and execution
• Working with the rest of the ads team and firm’s partners to advise and support on targeting and testing strategies to improve our media approach and process

At Wavelength, we pride ourselves on cultivating a management-forward, mission-driven, and empowering environment that sets every member of our team up for success—and we want to work with people who are just as committed to those values. The ideal person for this role:

• Has 3-4+ years experience in media planning, trafficking, planning, and reporting on paid digital media campaigns from start-to-finish, especially for persuasion and mobilization
• Is interested in using campaign research and data to develop successful paid media strategies, pinpoint audience targets, and match messages to the right voters
• Knows the ins and outs of major digital advertising platforms and tools, including self-serve DSPs and other platforms (You Tube, Facebook, Snapchat, etc.)
• Has significant experience building ad reports, including exporting and manipulating platform data, building concise and informative reporting tables, and outlining meaningful and actionable insights that reflect the data presented
• Relishes opportunities to test, optimize, analyze, and apply learnings within and across campaigns, and uses metrics to determine actions and measure progress towards goals
  
  Is eager to grow, learn, try big ideas, share knowledge, and keep up to date with industry best practices and cutting-edge techniques
• Pays obsessive attention to detail and has exceptional organization and project management skills, particularly with managing and tracking large-scale media budgets, and pacing and optimizing a high volume of campaigns simultaneously
• Thrives in fast-paced, high-pressure environments and can unfailingly meet tight deadlines with minimal errors
• Demonstrates initiative, works collaboratively, and willingly…