Marketing Coordinator - Demand Generation, DX

Marketing Coordinator - Demand Generation, DX

DX is one of the fastest-growing SaaS companies in the country, helping engineering leaders build high-performing, productive teams. Our platform delivers actionable insights into developer experience and productivity - empowering companies like Netflix, Uber, Dell, Pfizer, and Vanguard to operate at their best.

DX has grown from a bootstrapped startup into a category-defining company with a customer base that spans some of the most sophisticated engineering organizations in the world. We recently closed on our acquisition by Atlassian, which means more resources behind our mission, faster product innovation, and an even bigger impact for the teams who rely on us.

We’re looking for a Marketing Coordinator to support our demand generation programs s is a roll‑up‑your‑sleeves role: you’ll be deep in the tools, the data, and the details that make campaigns work.

You’ll help execute campaigns across paid ads, email, SEO, and our website, sometimes on well‑defined projects, and other times on messy, ambiguous ones that need to be figured out from scratch. Some days you’ll be building lists or cleaning data; other days you’ll be drafting copy, QA’ing landing pages, or digging through metrics to see what’s working.

This role is ideal for someone early in their career (around 1–3 years of experience) who isn’t afraid of “hairy” problems or unglamorous work, and who wants to master the fundamentals of B2B demand generation by doing the real, hands‑on work behind the scenes.

This role is expected to be in the office four days a week, with an optional work from home day on Thursdays. DX's office is located in downtown Salt Lake City, and we provide parking passes for all in‑office employees.

This is a wide‑ranging role, and what you work on will shift based on team needs. Below is a list of example projects and tasks you might take on.

• Support the setup, QA, and ongoing management of paid campaigns across Google, Linked In, and other platforms
• Edit and iterate on ad copy; help coordinate creative tests and new angles to try
• Pull performance data, keep dashboards up to date, and surface patterns or issues to the team, even when the data is messy or incomplete
• Build and maintain prospect lists, including the unglamorous parts: cleaning data, de‑duplicating records, and fixing issues in our CRM
• Draft email copy and sequences based on briefs from demand generation managers
• Assist with scheduling, QA, and deployment of nurture, outbound, and lifecycle campaigns
• Monitor performance (opens, clicks, replies, unsubscribes) and flag problems early even if it means digging through logs or spreadsheets

• Coordinate publishing of SEO‑optimized content in our CMS, including formatting, internal links, and on‑page details
• Assist with setting up and monitoring A/B tests on landing pages, forms, and conversion paths
• Support experimental programs (e.g., ABM, direct mail) with list building, asset coordination, vendor wrangling, and follow‑up tracking

• Empathetic, low ego, and a humble team player
• Ambitious, self‑motivated, and persistent with a growth mindset
• Strong writer with attention to detail and analytical thinking
• Quickly picks up new tools, platforms, and technical concepts
• Comfortable working with data and drawing insights from metrics
• Excited to experiment and learn new marketing approaches
• 1‑3 years of experience in marketing or related analytical role
• Has a track record of excellence in previous roles
• Familiarity with paid advertising platforms (Google Ads, Linked In, etc.)
• Experience with email marketing or CRM platforms
• Understanding of marketing analytics and tracking
• Knowledge of SEO, content marketing, or business development best practices
• Experience marketing to technical or B2B audiences
• Basic understanding of marketing automation and workflows
• Any exposure to martech tools

• Be part of a passionate, driven, and welcoming team
• Have a measurable impact on a company's success
• Challenge yourself and accelerate your career trajectory
• Ownership of your work without…