Senior Specialist, CRM & Marketing Automation

Here at Scout Motors, we’re carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960, it forged the path for future generations of rugged SUVs and trucks and will do so once again.

But Scout is more than just a brand; it’s a legacy steeped in a culture of exploration, caretaking, and hard work.

The Scout brand is all about respect—for the past and the future by electrifying an iconic American brand, for communities by creating a company that stands for its people, and for our customers through two powertrains that meet their needs—a fully electric option and the Harvester™ range‑extender that includes a built‑in gas‑powered generator with an estimated 500 miles of combined range.

At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. A Scout employee is a visionary, a leader, a knowledge‑driven doer who collaborates across the company to build better and a go‑getter with unrivaled passion.

Join us at Scout Motors and be part of shaping the future of transportation. If you’re ready to drive change and make history, apply now!

• Design and execute customer engagement journeys using Salesforce and Salesforce Marketing Cloud (SFMC), including welcome series, re‑engagement, and loyalty campaigns.
• Partner with cross‑functional teams to develop CRM strategies that support acquisition, retention, and conversion goals.
• Manage agency partners supporting CRM execution, ensuring alignment with brand strategy, campaign timelines, and performance KPIs.
• Collaborate with Data & Analytics to enrich customer profiles through data appending and segmentation strategies.
• Support monthly data appends and hygiene efforts to maintain CRM integrity and improve personalization.
• Work closely with the Digital and Creative teams to develop compelling content and assets for CRM campaigns.
• Monitor and analyze campaign performance, customer behavior, and engagement metrics to optimize journeys and improve ROI.
• Assist in the migration and optimization of email programs within SFMC, ensuring seamless execution and reporting.
• Contribute to the development of dashboards and reporting tools to track CRM effectiveness and share insights with stakeholders.

• This role may be based out of the Scout Motors corporate headquarters in Charlotte, NC. It may begin as remote but will transition to an in‑office setting at the headquarters within 3–6 months of start date. Remote work in New York City is not eligible.
• This role requires 4–5 days per week in the office, with regular in-person meetings and events.
• Applicants should expect the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in CRM or lifecycle marketing, preferably in a DTC environment.
• Hands‑on experience with Salesforce and Salesforce Marketing Cloud (Email Studio, Journey Builder, Audience Builder).
• Proven success in developing and optimizing customer journeys and lifecycle campaigns.
• Experience managing external agencies and vendors.
• Strong analytical skills and familiarity with data appending, segmentation, and personalization strategies.
• Excellent communication and project management skills.
• Passion for customer experience and data‑driven marketing.
• Working knowledge of AI‑powered marketing tools and techniques, with the ability to leverage automation, predictive analytics, and personalization to enhance CRM performance.
• Minimum of High School Diploma, GED or equivalent required for all roles at Scout Motors, Inc.

• Competitive insurance including:
  • Medical, dental, vision, and income protection plans
• 401(k) program with:
  • An employer match and immediate vesting
• Generous Paid Time Off including:
  • 20 days planned PTO, as accrued
  • 40 hours of unplanned PTO and 14 company or floating holidays, annually
  • Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
  • Paid leave for circumstances related to bereavement, jury duty, voting…