Senior Manager, Digital Media- Performance Marketing

Position Summary

The Sr. Marketing Manager is responsible for activation, optimization, and experimentation across Walmart’s digital media programs to maximize sales, traffic, customer acquisition, and retention. Channels include Search Engine Marketing (SEM), Display, and Paid Social, with close coordination across Affiliate and SEO teams. This role manages the deployment and optimization of marketing investment to drive the highest possible returns while meeting daily, weekly, and monthly goals.

• Deploy, optimize, experiment, and report on digital marketing campaigns.
• Manage and optimize marketing investment to drive performance against defined goals.
• Partner closely with cross‑functional eCommerce, Marketing Strategy, and Media Planning teams to uncover customer insights and advance business objectives.
• Collaborate with product and technical teams to evaluate best‑in‑class initiatives, trends, and platform capabilities.
• Provide reporting and data analysis to identify opportunities, solve problems, and communicate key performance trends.
• Monitor competitive activity and industry best practices; introduce new ideas to improve performance.
• Work closely with key strategic partners (e.g., Google, Meta, Microsoft) to ensure efficient execution and identify future opportunities.

• 7–10+ years of performance marketing experience building, managing, optimizing, and analyzing campaigns.
• Strong analytical and quantitative skills with the ability to interpret data and drive decision making.
• Proven consumer marketing experience with a passion for retail and eCommerce.
• Structured approach to identifying opportunities, defining solutions, and executing action plans.
• Strong attention to detail with the ability to prioritize and meet aggressive targets and deadlines.
• Ability to translate strategy into tactics and ideas into action through strong execution.
• Excellent business acumen and problem‑solving skills.
• Strong proficiency in Microsoft Office, especially Excel.
• Knowledge of SQL or other database query languages is a plus, but not required.

• Ability to work effectively in a collaborative, cross‑functional team environment.
• Strong written and verbal communication skills, with the ability to engage both business and technical partners.
• Comfort presenting in Weekly, Monthly, and Quarterly Business Reviews, including to senior marketing leadership.
• Creative thinker and thought leader, open to idea exploration and supported by strong analytical and problem‑solving skills.
• Results‑oriented mindset with a focus on measurable outcomes.
• Customer‑focused approach to decision making.
• Flexible and responsive, with the ability to perform in a fast‑paced, dynamic environment while meeting aggressive deadlines.
• Demonstrated strength in building partnerships and strong working relationships across the organization.

• Ability to own and execute initiatives aligned to business objectives.
• Self‑starter with a willingness to be hands‑on in program management and execution.
• Ability to effectively partner with business leaders and cross‑functional teams to deliver results.
• Strong understanding of company and sales goals and alignment with Walmart Home Office priorities.
• Ability to prioritize actions and allocate resources effectively.
• Demonstrated integrity, maturity, and a constructive, solutions‑oriented approach to challenges.
• Alignment with Walmart’s core values:
  • Respect for the Individual
  • Service to our Customers
  • Strive for Excellence

We offer competitive pay as well as performance‑based bonus awards and other benefits. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company‑paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates. Tuition, books, and fees…