Chief Marketing Officer

The Chief Marketing Officer is the primary owner of top-line revenue and demand generation
. This role is responsible for building, scaling, and optimizing the company’s long term growth and marketing engine across the funnel and media, in all sales channels
. The CMO will also acts as GM of our digital business, while simultaneously shepherding our built-for-subscription growth org into a multi-channel, multi-category marketing org.

Top-Line Revenue & Growth

• End-to-end responsibility for revenue growth.
• Demand generation strategy across all categories and channels.
• Forecasting, targets, and performance reporting across all categories and channels.
• CAC, LTV, ROAS, conversion, retention, cohort health.
• Budget ownership for TOF and growth amplification.

Top of Funnel (TOF) Marketing

• TOF strategy and targets.
• Paid prospecting and awareness.
• Paid social, paid search (non-brand), upper-funnel video.
• Media planning, spend allocation, reach & frequency.
• Cost per session, consideration metrics.
• Funnel health from impression → visit → conversion.

E-Commerce/Digital Sales Vertical

• Digital product roadmap prioritization tied to revenue impact.
• Website & digital product performance.
• Digital merchandising, pricing and offer presentation.
  • Conversion rate optimization (CRO).
• Personalization and segmentation.
• Experimentation velocity and learning loops, A/B and multivariate testing, testing infrastructure.
• Tertiary management of engineering team.

• Partners with the CBO, who owns brand meaning, creative, product design, and People functions.
• Works with Brand Creative to translate brand expression into scalable, high-performing experiences.
• Partners with retail on multi-channel strategy, marketing-in-retail.
• Scales brand and product marketing initiatives through paid amplification.
• Enables Brand Marketing and GTM without redefining narrative or positioning.
• Ensures growth velocity without eroding trust or experience quality.
• CBO:
  What we sell & stand for. CMO:
  Drive demand against that. COO:
  Drive supply against that.

We are looking for a leader who blends high-level commercial strategy with the tactical instincts of a builder. You are likely a CMO or Senior Marketing executive who has scaled a premium consumer or DTC business and thrives at the intersection of performance and brand vision.

• The Hybrid Expert: You possess deep digital fluency but understand that a premium brand lives beyond the screen. You are highly experienced in digital growth but recognize that a "100% digital-only" playbook isn’t enough for a multidimensional consumer brand.
• The Revenue Architect: You have a proven track record of scaling top-line revenue through aggressive Top-of-Funnel (TOF) strategies and relentless Conversion Rate Optimization (CRO).
• Digital Product Intuition: You have led experimentation and growth within digital products, treating the site experience as a living, breathing commercial engine.
• The Visionary Driver: You lead with speed, a desire to win, and a bias for action. You are the "accelerant" on a team, pushing for big swings rather than playing it safe.
• Founder Partner: You are energized by working alongside visionary, brand-led founders. You know how to respect and amplify a brand’s soul while owning the commercial results.
• Culturally Plugged In: While you respect the numbers, you aren't "data-obsessed" to the point of paralysis. You lead with instinct, understand cultural zeitgeists, and know how to pivot a brand to capture a moment.
• Operator Mindset: You are not a theorist or a consultant. You are an executor who values "doing" over "deck-making" and can get your hands dirty when you need to.

• You’re a cat person!

This is a seat designed for a leader who wants true autonomy over the engine of the business.

• Unrivaled Revenue Ownership
  :
  You have end-to-end accountability for the top line. Your success is measured by the growth of the business, giving you a clear mandate and high impact.
• Product as a Growth Engine
  :
  You won’t just "market" the product; you will own the commercial roadmap of our digital surfaces, leveraging engineering and data to drive…