Brand Manager, Canada

Suave Brands Company and Elida Beauty have come together to form Evermark. Our new name, Evermark, reflects a commitment to building on the long-standing trust in our brands and growing enduring brands that stand the test of time. This milestone marks the next chapter for a scaled portfolio that includes Suave, Q-tips, Chap Stick, TIGI, Caress, Pond’s, St. Ives, Lever 2000, Noxzema, V05, Brut, and more.

Yellow Wood Partners is a Boston-based private investment firm that invests exclusively in the consumer industry. The firm seeks to acquire branded consumer products that sell into a variety of consumer channels, including mass, drug, food, specialty, value, club and e-commerce. Yellow Wood's investment and operating strategy is based on utilizing the firm's functional operating resources to help maximize brand performance by driving organic growth and increasing operating efficiencies while acquiring additional brands into a limited number of platform companies in its concentrated investment portfolio.

Yellow Wood believes in a philosophy of working closely and collaboratively with management teams, resulting in greater alignment and co-ownership of outcomes.

The Brand Manager will support the Canada Marketing Team in creating and executing marketing activities, business operations, and innovation plans to drive growth on our Elida Beauty brands which include Q-tips, St. Ives, Pond’s, Noxzema, and more. They must be versed in all areas of brand marketing:
Brand, Innovation, Insights & Strategy, and Media & Marketing Operations.

Key responsibilities include:

• General business management accountability (i.e. P&Ls, budget management)
• Lead cross-functional agency teams to deliver go-to-market strategy which includes development and execution of brand campaigns, asset adaptations, and omni-channel programs (including special pack and displayer development)
• Partner with Sales team to support annual planning process which includes development of customer sell-in materials and customer support plans
• Own key processes such as category and brand analytics reporting, artwork review and approvals, content management, etc.
• Collaborate closely with U.S. Marketing teams to represent Canada’s needs in innovation, sharing learning about consumer, category and customers and ensuring unique market needs are delivered on time.
• Support the team in unlocking growth opportunities for the Canadian business
• Keep a pulse on the latest consumer trends and marketing tactics to drive thought leadership and experimentation within the marketing organization

• A self-starter who brings a collaborative approach to teamwork with experience in working with and leading cross-functional teams to deliver business objectives
• A problem solver who is resourceful and demonstrates a strong bias for action along with willingness to “roll up their sleeves” and get it done
• A strategic thinker who has an ability to derive insights from data and develop the insights into opportunities for growth, championing ideas into execution
• An experienced marketer who has worked with interagency teams to develop and execute brand campaigns that have delivered impactful results through sharp insight and on-going experimentation and optimization

• 3+ years marketing experience in consumer products industry, ideally on beauty or personal care brand, including the development and implementation of successful marketing plans for new and existing products
• Ideal, but not required, experience working with U.S. brands looking to grow and expand in the Canadian market
• Understanding of digital, social, e-commerce, and retail landscapes
• Interpersonal and communication skills, especially in remote work environments
• Clear demonstration of project management and leadership skills
• Analytical skills with an ability to distill key information and make recommendations
• Financial acumen with experience in P&L management through to profit realization
• Ability to develop and nurture strong relationships both internal to Elida Beauty and externally with agencies, third parties, and other stakeholders
• A passion and dedication…