Brand Management Lead

About the role

We're looking for a Brand Management Lead. In this role, you'll lead the end-to-end delivery of a brand refresh for Pleo together with the Brand Strategy and Experience Director from definition through rollout. This role will sit on the brand foundations team and establish strong operational ways of working for the brand and production teams to ensure the brand scales and sticks

You’ll report to our Director of Brand Strategy and Experience and work closely with teams in content marketing, product design, employer brand. Our small team of 3 people is highly collaborative and dedicated to brand foundations.

You will:

• Own cross-functional delivery of the brand refresh, partnering with Brand, Content, Product, Employer Brand and agencies
• Translate brand strategy into clear roadmaps, timelines and executable plans
• Lead brand implementation and rollout with key stakeholders across channels, products and regions
• Design and embed efficient operating models for brand and production (intake, prioritisation, approvals)
• Improve delivery quality, speed and consistency while balancing creative ambition with operational reality
• Be the right-hand to the Brand Strategy Director on oversight and brand quality consistency

To put things into context, we currently have a brand refresh on our roadmap. You can expect to work closely with a brand agency and in-house teams on implementation.

You’ll thrive in this role if you have:

• 5-8 years in cross-functional project/program management (brand, creative, media planning, research, and product environments (eg.web and app projects))
• Senior delivery leader with brand/rebrand experience and cross-functional projects across web, app, people ops
• Strong operational and change-management capability
• Comfortable driving clarity in complex, fast-moving environments
• Experience across brand foundations, insights, campaign, AI and product delivery
• Strong operational design experience (process, governance, workflows)

This role is a good fit for you if:

• Senior delivery leader with brand/rebrand experience and cross-functional projects across web, app, people ops.
• Strong operational and change-management capability
• Comfortable driving clarity in complex, fast-moving environments
• Happy to roll up sleeves and work in both tactical as well as strategic deliveries.

• 💳 Your own Pleo card (no more out-of-pocket spending!)
• 🍜 Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
• 🏥 Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
• 🌴 We offer 25 days of holiday + your public holidays
• 🏠 For our Team, we offer both hybrid and fully remote working options
• 🏖️ Option to purchase 5 additional days of holiday through a salary sacrifice
• ❤️🩹 We use Mynd Up to give our employees access to free mental health and well-being support with great success so far
• 👶 Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work

We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows:

• Intro call: A 30-minute chat with our Talent Acquisition Partner to discuss the role and your background.
• Hiring Manager: A 45 minutes interview to deep dive in your experience
• Team Interview: Casual chat with part of the Marketing team
• Final: A 30-minute chat with our Director of Brand Strategy and Experience

Transparency is important to us so we also wanted to share some insights about what we’re looking for in applications to ensure you can set yourself up for success!

When hiring, we receive a vast number of applications but only a few are selected for an intro call. Some of the key reasons why previous candidates didn’t make it past the application screening stage include:

• CV writing and content: we receive a lot of CVs, and many of them are AI-generated. We love seeing people leverage…