Scotty’s Little Soldiers – Social Media & Marketing Executive

The Charity and Our Vision.

For over 15 years, Scotty’s Little Soldiers has been supporting children and young people who have been bereaved of a parent who served in the British Armed Forces. We are about to embark on an exciting journey which will see the charity evolve to support anyone affected by a military-connected bereavement and ultimately empower a community of more than 25,000 bereaved individuals and their families by 2035.

Founded in 2010 by Nikki Scott following the death of her husband, Corporal Lee Scott, the charity currently offers a unique blend of emotional, practical, and educational support to over 750 young people.

We are proud of our vibrant, non-traditional culture, which puts the needs of bereaved children and young people at the heart of everything we do. We embrace innovative approaches, are committed to creating smiles and believe in the power of community, resilience, and connection.

As part of a newly created Outreach squad focused on reaching and engaging with the bereaved military community, you will use digital marketing skills to help us develop a thriving online community.

You’ll take full ownership of our day-to-day social media activity across platforms like Facebook, Instagram, Linked In, and Tik Tok. From scheduling content and managing the calendar, to engaging with our audience and contributing to campaign ideas. You’ll also help deliver key marketing tasks that support outreach, engagement and growth, connecting families to the services we offer.

It all starts here – we can’t support families if they don’t know we exist.

• Own and manage the social media content calendar, ensuring consistent, relevant output aligned to Outreach priorities.
• Schedule and publish content across platforms including Facebook, Instagram, Linked In, and Tik Tok using agreed tools.
• Work closely with the Head of Outreach to refine platform focus, tone, and audience segmentation.

• Suggest and implement social-first content ideas that support campaigns, service launches, and ongoing outreach to beneficiaries.
• Create simple, on-brand social content where required (e.g. Canva graphics, polls, text-based posts, evergreen content).
• Work closely with the in-coming Content Creator to ensure video and visual content is used effectively and repurposed across channels.

• Actively monitor and respond to comments, messages, and enquiries across social platforms, with particular sensitivity to bereavement-related conversations.
• Engage appropriately with the wider military, veteran, and bereavement community online to help maintain visibility and connection.
• Escalate sensitive, safeguarding, or service-related enquiries to the appropriate team in line with agreed processes.

• Use insights to recommend improvements and help the Outreach Squad learn what content resonates.
• Keep up to date with platform changes, trends, and best practice.

• Own the creation, scheduling, and sending of regular email updates to bereaved families using agreed platforms.
• Maintain email lists in line with data protection requirements and agreed segmentation.
• Track basic performance metrics (open rates, click-throughs) and share insights with the Head of Outreach.

• Upload and maintain marketing content on the website, including news articles, blogs, and impact updates.
• Ensure content is accurate, on-brand, and correctly formatted.
• Work with the Head of Outreach to ensure content is published in a timely and coordinated way.

• Support the delivery of wider marketing and outreach activity as required (e.g. campaign roll-outs, asset updates, coordination tasks).
• Assist with keeping marketing materials organised, up to date, and accessible for the wider team.
• Contribute to continuous improvement of how marketing activity is delivered across the Outreach Squad.

• Built a deep understanding of Scotty’s mission, our audience, the services we provide, and strategic…