Fractional PR Strategist

Description

Mass Media Marketing + Advertising + PR is a women-owned, integrated agency partnering with founder-led, mid‑market, and private‑equity-backed brands to drive growth through smart strategy, earned media, and results-driven storytelling. We are seeking an experienced Contract PR Senior Level Strategist to support client strategy, executive positioning, and earned media programs across multiple industries.

• Develop comprehensive PR and communications strategies aligned with client business goals
• Lead executive positioning, thought leadership, and media strategy development
• Identify strong story angles, messaging frameworks, and news hooks
• Guide earned media strategy across regional and national outlets
• Support crisis communications, issues management, and reputation strategy when needed
• Collaborate with internal PR managers, account teams, and clients
• Provide strategic oversight and direction on media outreach, not just pitching
• Participate in client meetings as a strategic advisor when needed

• 8–15+ years of PR or communications experience (agency and/or in-house)
• Proven background in strategic PR, not only media relations
• Experience with executive thought leadership and C‑suite communications
• Strong understanding of earned media, brand credibility, and narrative building
• Ability to quickly understand complex businesses and industries
• Confident client‑facing communicator and advisor
• Organized, responsive, and comfortable working in a fast‑paced agency environment
• Experience in industries such as real estate, construction, healthcare, legal, hospitality, or consumer brands is a plus

• Contract / fractional engagement
• Flexible hours based on client needs
• Hourly or monthly retainer
• Opportunity for ongoing work with a growing agency