Media Optimization & Growth Marketing Manager

A collective energy and ambition. A place where you can make a real difference.

We're a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because:
Together We Have the Power to Win.

Church & Dwight is seeking a Media Optimization & Growth Marketing Manager join our team. We are looking for a driven Media Optimization & Growth Marketing Manager, with a strong background in paid media to lead and optimize paid advertising campaigns across various brands and channels.

In this role, you'll consult on paid media campaigns, own SEO/Search strategy for the organization, oversee budget management by brand and be the in-house expert on the latest partner capabilities. This role offers the opportunity to develop strong vendor relationships and become a thought leader in driving media excellence with robust on-going media optimization. This role will report to the Senior Manager, Growth Marketing and will support the enterprise.

Hybrid:
This is a hybrid role based in Ewing, NJ and requires in- person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

Media Optimization

• Develop and implement data-driven optimization strategies to maximize performance and improve media efficiency across paid search/SEO, social media advertising, video and potentially other digital channels.
• Consult and optimize media campaigns for assigned brands or product categories, ensuring they deliver marketing objectives and meet or exceed channel-level goals.
• Work with Measurement Team to manage reporting docs and presentations to Senior Leaders and Executives, including monthly scorecard, to ensure visibility across the enterprise.
• Own the SEO/Search strategy for the organization, staying up to date with current capabilities across the landscape (with a focus on AI) and working with agency team to implement.

Foster Collaborative Media Excellence

• Collaborate with the Senior Manager on media vendor management, communication, and data analysis, fostering strong and productive relationships.
• Partner effectively with cross-functional teams to ensure media efforts align with broader marketing goals.
• Champion a culture of experimentation by developing rigorous testing frameworks that deliver significant learnings and continuous improvement.
• Lead and maintain strong relationships with media vendors and agencies, fostering clear communication and collaboration for optimal campaign performance.

Drive Campaign Success with allocated budget

• Consult on allocation of large monthly budgets across various online channels, including SEM, paid social and video, maximizing return on investment (ROI).
• Manage and forecast national media budgets on a monthly and yearly basis, ensuring efficient resource allocation.
• Work with finance counterparts monthly to manage budget by brand, track MPAs, and update budget tracker based on quarterly shifts.

Technical Skills

• Familiarity with various advertising platforms like Search Engine Marketing (SEM), social media advertising (e.g., Meta Ads, Tik Tok Ads), and potentially other video/audio channels.
• Proficiency in using campaign management tools and platforms specific to the advertising channels.
• Ability to interpret campaign data from various sources, including ad platforms, web analytics tools, and marketing automation platforms. Adept at using data visualization tools to present insights effectively.
• Familiarity with relevant Mar Tech tools that can be used to optimize campaigns, such as A/B testing tools, marketing attribution platforms, and social listening tools.
• Able to manage multiple campaigns…