Social Media Manager

Company Description

Go Duck Marketing & Media is a full-service creative marketing agency based in Beckley, West Virginia that helps businesses grow their visibility and connect meaningfully with their audiences by combining strategic planning with digital and traditional marketing execution. They specialize in developing clear, research-driven marketing strategies and delivering services like digital advertising, social media management, graphic design, media production, website design, and marketing audits — all with a focus on purposeful creativity and measurable results.

This is a full-time hybrid role for a Social Media Manager based in Beckley, WV, with some work-from-home flexibility. The Social Media Manager will be responsible for designing and implementing social media strategies, creating engaging and effective content, optimizing social media platforms, and managing day-to-day interactions on various channels. The role also involves analyzing performance data to refine strategies and maintain alignment with clients’ marketing goals.

• Proficiency in Social Media Marketing and Social Media Optimization (SMO) to build and grow brand presence across platforms
• Strong Communication skills, including the ability to engage audiences and foster relationships online
• Experience in Content Strategy development and writing to produce and manage diverse and impactful social media content
• Graphic design skills for post management
• Keen analytical skills to measure campaign performance and make data-driven improvements
• Organizational and time management skills to handle multiple projects and deadlines effectively
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• Previous experience managing social media for a business or brand is a plus
• Familiarity with social media analytics tools and digital marketing best practices