Media Specialist - Paid Search; Remote

Employer Industry: Financial Services

• Base salary up to $105,000
• Generous total rewards benefits package, including medical, dental, and vision coverage
• 401K with company match and a generous PTO allowance
• Opportunities for career advancement and professional development
• Collaborative work environment with smart and friendly coworkers
• Commitment to diversity and inclusion within the workplace

• Manage in-flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment daily
• Execute tactical optimizations, including reallocating budget and adjusting bidding strategies to improve campaign efficiency
• Lead the setup and launch of campaigns across various digital channels, ensuring technical aspects are configured correctly
• Conduct A/B testing and multivariate testing to iteratively improve campaign performance
• Communicate campaign performance and strategic recommendations to internal stakeholders

• Bachelor’s Degree in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, or Computer Science
• 3-5 years of experience in digital marketing, paid media, or advertising campaign management
• Proven experience managing campaigns within Meta Business Manager, Google Ads, and at least one programmatic DSP
• Strong analytical skills to analyze campaign performance metrics and implement optimization strategies
• Effective communication skills to articulate technical insights and strategic recommendations

• Experience with tools related to localized and geo-targeted campaign execution
• Background in digital marketing or advertising with a focus on automated systems
• Print and TV advertising experience
• Relevant certifications in digital advertising and campaign management
• Familiarity with dynamic ad generation and automation processes

#Financial Services #Digital Marketing #Career Opportunity #Competitive Pay #Diversity And Inclusion

We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately.

We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.