Marketing Lead

Setset helps brands produce product and campaign imagery using generative AI + production-ready workflows. With Setset, teams can ship on-brand photography and video at scale, without the bottlenecks of traditional shoots.

We partner with brands, e-commerce teams, creative directors to:

• Produce fully styled, on-brand model imagery and PDP videos in days
• Expand creative range with diverse and custom models, poses, and settings
• Eliminate costly reshoots and scale content across hundreds or thousands of products

We are a fast-growing startup and are working with leading global fashion brands. Learn more on our website and see our work on Instagram.

As our first marketing hire, you'll own marketing strategy and content execution across priority growth channels. This is both strategic and hands‑on. We want to make ’Setset’ synonymous with gen‑AI fashion content.

You’ll thrive here if you:

• Love building from scratch and educating a market that doesn’t know it needs you yet
• See AI as a tool that empowers creators, not replaces them
• Geek out over beautiful product imagery and understand why it matters

We’re looking for a self‑starter who is able to get scrappy. You'll partner with the co‑founders while working with a high degree of autonomy.

In your first 10 weeks, you’ll focus on foundation‑building and highest‑impact channels. As we scale, the scope will evolve.

• Define marketing strategy suited for Setset’s business model and identify gaps
• Identify and prioritize 1‑2 core growth channels for our target audience:
  Creative Directors frustrated with shoot logistics, Heads of eCommerce drowning in SKU backlogs, agencies producing visual assets for fashion brands
• Define and track key marketing metrics
• Map partnership opportunities for community‑building and lead‑gen
• Support brand and product positioning and website communications

• Design and implement content roadmap (with input from co‑founders)
• Create valuable content (writing, design, video) and own distribution across priority channels (currently Linkedin, Instagram, and newsletter)
• Build organic authority that attracts, educates and engages our target audience
• Explore additional channels: fashion/e‑comm communities, creator collaborations, events

• 4+ years B2B marketing or B2C fashion marketing, with track record of owning strategy and execution
• Strong writing and communications skills
• Platform fluency: knows what works on Linked In vs. Instagram
• Curious, with a drive to learn and explore new technical tools
• Comfortable with ambiguity and making strategic bets with limited data
• Experience in fashion, eCommerce or creative production industries
• Experience working in an early‑stage startup or with AI workflows is a plus
• Design and video editing skills is a plus

• Contract role at ~16‑20 hours/week to start, with potential to grow into a full‑time role as we scale
• Remote (US or Europe hours)
• Competitive compensation commensurate with experience

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