Product Marketing Manager Remote

From Aisle to Algorithm and for All Life’s Moments
, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category – 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!

If you are passionately enthusiastic
, endlessly curious
, and customer obsessed
, say “I do” to this remote (EAST/CENTRAL preferred) opportunity and apply today!

The
Product Marketing Manager will drive marketing strategy and execution for our core and emerging product offerings, including Travel by David’s, Pearl Planner, Vera Wang Bride x Pearl Couture, Alterations, and upcoming initiatives
. This role will be responsible for shaping positioning, messaging, go-to-market strategies, and marketing campaigns that amplify these products to the right audiences, driving guest engagement, sign-ups, customers, and long-term adoption.

The ideal candidate is data-driven, creative, and collaborative, capable of translating product features into compelling value propositions that resonate with our target audiences.

Key Responsibilities:

• Develop and execute go-to-market strategies for David’s products, including Travel by David’s, Pearl Planner, Alterations, and future initiatives.
• Conduct market research, competitor analysis, and audience segmentation to identify opportunities and inform messaging and campaigns.
• Collaborate with cross-functional teams (Product, Sales, Customer Experience, Digital Marketing, PR) to ensure alignment on strategy and messaging.
• Define clear product positioning, value propositions, and messaging frameworks tailored to target audiences.
• Create content and assets to support product launches, campaigns, and ongoing marketing initiatives, including website copy, email campaigns, landing pages, social media, and sales enablement materials.
• Ensure consistent brand voice and messaging across all channels.
• Work closely with channel leads—email/CRM, social media, website, in-store teams, content, PR, and more—to deliver on strategies and initiatives.
• Oversee the implementation of marketing tactics, ensuring alignment across channels and consistent execution.
• Track campaign performance, analyze results, and pivot strategies as needed to optimize impact and ROI.
• Plan, execute, and optimize marketing campaigns that drive awareness, engagement, sign-ups, and customer adoption.
• Collaborate with internal and external partners (agencies, influencers, media) to amplify reach and impact.
• Provide regular reporting on campaign performance and insights to inform future strategies.
• Gather and analyze customer insights, feedback, and trends to inform product marketing strategies and future product development.
• Identify gaps and opportunities in product offerings and marketing approaches to drive growth.
• Lead end-to-end product launch execution, including internal enablement and external communications.
• Partner with Sales, Store, and Customer Experience teams to ensure seamless adoption and understanding of product offerings.
• Coordinate cross-functional teams to support promotional calendar initiatives and seasonal campaigns.
• Define KPIs to measure the impact of product marketing efforts, including sign-ups, usage, sales, and engagement metrics.
• Provide regular performance reports and insights to senior leadership, making data-driven recommendations for improvements.

• Bachelor’s in Marketing, Business or related field or equivalent experience
• 5+ years of product marketing experience, ideally in retail, e-commerce, lifestyle, or wedding-related industries.
  Proven ability to develop and execute marketing strategies that drive measurable business results.
• Strong written and verbal communication skills with experience in messaging, storytelling, and campaign execution.
  Data-driven mindset with experience in analytics, reporting, and optimizing campaigns based on performance.
• Collaborative, adaptable, and comfortable working in a fast-paced, cross-functional environment…