Growth Marketing Manager; Remote

Job Description

Role:
Execution engine behind everything marketing at 2ULaundry spanning growth (digital + traditional), lifecycle (email/SMS/in-app), brand, and creative experimentation.

Reports to:

Director of Growth & Product Marketing.

Company: 2ULaundry

Location:

Charlotte, NC
Remote:
Yes
Type:
Full-time
Benefits:
Retirement, PTO

• Hands‑on media buying across digital platforms, like Meta, Google, and OTT to optimize creative, audience segmentation, targeting, and spend efficiency.
• Build and optimize campaigns that improve CAC, AOV, and market‑level growth.
• Test creative, audiences, offers, landing pages, and new channel types.
• Experiment with non‑digital tactics: OOH, direct mail, local partnerships, community activations, and grassroots programs.
• Bring creative ideas to life using AI tools (copy, visuals, animations), while staying on brand.
• Support SEO initiatives by optimizing on‑site content, local listings, and organic visibility in each market we serve.
• Own our organic social presence: planning, drafting, and posting engaging content that grows brand affinity and awareness.
• Identify and execute local growth hacks: partnerships, influencers, referral loops, and community collaborations.
• Surface new ideas that help us grow faster, retain better, convert higher, or be even more efficient with our budget.
• Rapidly prototype, test, and iterate. Speed > perfection.
• Build and optimize email and SMS campaigns in Iterable to increase frequency, retention, order value, and customer lifetime value.
• Partner with Product & Engineering to concept, test, launch, and optimize subscription and membership programs driving customer lifetime value.
• Analyze customer segments and behaviors to improve activations, onboarding, cadence, and retention flows.
• Create dashboards and reporting tools that visualize real‑time performance and highlight key learnings and opportunities.
• Build and manage predictive and media mix models for customer acquisition to optimize market‑level growth with media spend efficiency.
• Conduct weekly and monthly performance reviews to keep a pulse on campaign‑level performance that fuels intra‑week optimization and broader strategic planning.

• 2–4 years of experience in B2C growth or full‑funnel marketing roles, owning the execution of campaigns spanning multiple channels.
• Experience building and optimizing digital campaigns in Meta Ads Manager and Google Ads.
• A true generalist: you can write copy, build digital campaigns, optimize ads, shoot a Tik Tok, and interpret performance data.
• Consumer‑data fluent. You understand concepts like retention curves, cohort behavior, AOV, CAC, LTV, funnel drop‑off, and can translate insights into decisions.
• Comfortable with attribution and event tracking.
• A hands‑on, do‑er who can self‑start and execute with speed.
• Scrappy and resourceful.
• Comfortable with both digital and traditional channels and real‑world activation.
• Creative, curious, and scrappy.
• Tech‑curious.

• Familiarity with Iterable or other CRM tools.
• Experience building landing pages in Word Press.
• Experience in a local marketing environment (multi‑location is a plus).
• Experience experimenting with alternative digital channels, like CTV/OTT, podcast, or streaming audio.

• You’ll have real ownership to build a growth engine from the ground up.
• You’ll get to experiment across brand, growth, lifecycle, and creative.
• Your work directly impacts revenue, retention, and customer experience.
• A small, hungry, ambitious team that values creativity, experimentation, and speed.
• Unlimited PTO that our team really does use!
• Benefits with employer contribution.
• Immediate 401(k) eligibility.
• Free laundry.