Social Media Marketing Manager
Rockville, Montgomery County, Maryland, 20849, USA
Listed on 2026-02-21
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Digital Media / Production
Savantage's Marketing team is seeking a dynamic Social Media Marketing Manager to drive our digital presence and expand our influence across modern media channels. As our digital frontline, the candidate will be responsible for amplifying Savantage's voice in the Federal IT, Technology, and Management space through strategic, high-volume content creation and community building.
In this role, the candidate will develop and execute a comprehensive social media strategy that positions Savantage as a leader at the intersection of delivering cutting‑edge technology and financial management. The candidate will work closely with Marketing leadership to translate complex technical concepts into engaging digital content that resonates with an audience of Federal government executives, financial management professionals, and decision‑makers.
The ideal candidate brings extensive experience in social media, constantly monitoring trends and engagement metrics to optimize the approach. The candidate understands that success in this space requires both strategic thinking and consistent execution. The candidate is passionate about building communities through digital channels and has demonstrated the ability to grow and engage audiences through authentic, timely content.
In addition, the candidate will create scripted videos, short‑form documentaries, animated promos, web series, podcasts, and training and marketing videos and collateral (such as handouts and ads). The candidate must have a strong visual style with experience in video editing, graphics, and various video format standards that can be used to create professional corporate videos for internal and external use.
This role will report to the Head of Marketing and will be mostly remote but will require occasional in‑person presence in the DC metro area, as well as occasional domestic travel for conferences and industry events.
Duties and Responsibilities:Social Media Management
- Develop and execute a comprehensive social media strategy and campaigns across Linked In, Facebook and X to drive awareness of Savantage's brand, products, and executives, ultimately driving growth in audience engagement, lead generation, and revenue
- Create and publish high‑quality content tailored to each platform, maintaining a consistent editorial calendar while also capitalizing on real‑time opportunities
- Own the Savantage blog, creating content and coordinating with other thought leaders in the company to contribute unique pieces of content
- Adjust strategy on a daily, weekly, and monthly basis to ensure top‑line performance goals are met.
- Collaborate cross‑functionally with analytics, insights, and broader marketing teams on reporting and optimization.
- Identify growth opportunities through testing, experimentation, and market research.
- Monitor trends, thought leadership and conversations in technology and financial management to identify opportunities for Savantage to contribute meaningfully to emerging discussions
- Transform complex technology, business and financial management concepts, data insights, and product information into compelling short‑form social media content (posts, videos, graphics)
- Ability to host, organize, coordinate and orchestrate online live events to promote community engagement
- Build and cultivate engagement with key audiences across our platforms
- Track meaningful metrics to measure social media effectiveness and continuously optimise tactics
- Support executive social media presence by creating content for leadership and identifying topical opportunities to engage in conversation
- Monitor KPIs, evaluate campaign effectiveness, and make data‑driven recommendations for continuous improvement.
- Stay ahead of platform changes, algorithm updates, and emerging social media trends to ensure Savantage's approach remains cutting‑edge and evolves over time.
- Participate in conference planning and support activities, including exhibitor support
- Video editing of concurrent projects.
- Edit and produce video content to support marketing and promotional initiatives
- Create detailed and animated motion graphics
- Design slides…
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