Digital Media Specialist; Remote

DMW is the preeminent Health Insurance marketing agency. Our agency teams have expertise spanning Strategy, Creative, Digital, Analytics, Media, and Production. Clients rely on us for successful omnichannel marketing campaigns built on breakthrough creative and driven by data insight. We're proud of the recognition we've won across all disciplines, but we're even more proud that some of our client relationships have lasted over 20 years.

We’re seeking an experienced
Digital Media Specialist
to drive success for our existing clients and anticipated client growth in 2026. This role is ideal for a hands‑on digital marketer who thrives in a fast‑paced, collaborative agency environment.

The Digital Media Specialist
works cross-functionally across the organization to lead the day‑to‑day strategy and execution of digital marketing initiatives for key client accounts.

• Plan, execute, and optimize digital media campaigns across search engine marketing (SEM), paid social, and display
• Manage day‑to‑day campaign performance, optimization, and budget pacing
• Set up, configure, and maintain reporting through Google Analytics (GA), including conversion tracking, pageview analysis, and event‑level tracking
• Scope and lead implementation of third‑party analytics and management tools, including Google Analytics, Google Tag Manager, Facebook Ads Manager, Crazy Egg, and others
• Assist in the development of creative briefs; collaborate on creative production and build distribution strategies including contextual placement, targeted buys, retargeting, and search remarketing
• Provide ongoing performance reporting for digital media campaigns; prepare and present insights and results to clients
• Develop and execute A/B and multivariate testing programs across banner creative, ad copy, and email subject lines
• Develop and present strategic digital media plans to clients and internal agency teams
• Collaborate with internal teams including account services, creative, media planning, data analytics, and production to deliver digital initiatives

• Bachelor’s degree from a four‑year college or university; marketing or related field preferred
• 3–5 years of digital media experience; agency experience strongly preferred
• Hands‑on experience with bid management, ad serving, and analytics tools required
• 3+ years managing Google Ads and/or Bing Ads
• 3+ years managing Facebook Ads
• Industry certifications in paid search, analytics, testing, or related areas preferred
• Strong quantitative and analytical skills with the ability to translate data into actionable insights
• Advanced proficiency in Excel and Power Point
• Excellent written and verbal communication skills

This is a remote position with occasional in‑person meetings required at DMW’s office in Chesterbrook, PA.

• Comprehensive employee benefits package
• 401(k) plan
• Annual employee bonus program
• Competitive paid time off (PTO) and company‑paid holidays
• Employee referral bonus program

EOE

DMW is not accepting unsolicited assistance from any search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by any search firms to any employee at DMW via‑email, the Internet or directly in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of DMW. No fee will be paid in the event any candidate is hired by DMW as a result of a referral or through other means provided by any search firm.