Associate, Digital Marketing and Community Engagement

Associate, Digital Marketing and Community Engagement

We are a leading and fast-growing provider of shared laboratory services located in the greater Boston area and serve as an essential partner to emerging biotech and life science companies. Our mission is to provide our members with a capital-efficient path to get their laboratory up and running and, as their science succeeds, to scale up shares provides a complete home for our members, offering cutting-edge lab facilities, world-class lab equipment and a wide array of back-end lab services.

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As Associate, Digital Marketing and Community Engagement at Labshares, your role is to strengthen brand visibility, member engagement, and top-of-funnel growth by executing high-quality marketing and event initiatives. You’ll take the lead on day-to-day marketing operations—managing content creation, social media, and digital campaigns—while also supporting in-person programming that reinforces Labshares’ community-driven culture.

You’ll report to the Director of Growth, while collaborating with the members of the Growth Team to implement key elements of Labshares’ go-to-market strategy—executing on content creation, SEO, digital ads, and member programming. Your work will help elevate Labshares' visibility in the biotech ecosystem, attract qualified prospects, and deliver a best-in-class experience for our member companies.

• Own Labshares’ social media calendar and posting on Linked In, including content creation, scheduling, and performance tracking
• Support graphic design and layout of brochures, flyers, case studies, tour materials, and all other marketing materials
• Assist in the management and optimization of Labshares’ Google Ads campaigns, including keyword research and performance reporting.
• Write SEO-optimized blog posts to improve search visibility and support inbound lead generation.
• Maintain and update website content as needed
• Coordinate Hub Spot email campaigns and assist in reporting on marketing and web performance metrics.

• Lead, plan, and execute Labshares’ in-person community-building events such as social events/parties, lunch-and-learns, other educational events, conferences, and other community initiatives that align with business development goals.
• Conduct our bi-annual Member Survey, compile key metrics, and spearhead the preparation of materials for our bi-annual lab meetings.
• Manage event logistics, vendor relationships, communications, and post-event follow-up.
• Assist with coordination, planning, and execution on End-of-Summer Party

• Assist with the development of sales collateral, proposals, and promotional materials.
• Help maintain inventory of printed materials and event supplies.
• Capture and organize content (e.g., photos from events, testimonials, etc.) for marketing use.

• Model and reinforce Labshares’ five core values with Members, prospects, partners, and colleagues.
• Serve as a visible leader and brand ambassador within the organization and to the external community.
• Contribute to an ambitious, high-trust, collaborative culture.

• Full-time, on-site role. There is no opportunity for remote work.
• Bachelor’s degree in marketing, communications, business, or related field
• 1–3 years of experience in marketing, event coordination, or related role (biotech/life sciences experience a plus)
• Strong written and verbal communication skills, with experience creating engaging marketing content
• Proficiency in social media management (especially Linked In) and basic analytics tracking
• Familiarity with digital marketing tools such as Hub Spot, Google Ads, and SEO best practices
• Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools
• Excellent organizational and project management abilities with strong attention to detail
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Collaborative mindset and enthusiasm for community engagement and events
• Creative, proactive, and adaptable approach to problem-solving and execution