Assistant Manager, Social & Content, Professional Products Brands; Redken, Matrix, Pulp Riot, B

Assistant Manager, Social and Content

PPD DMI

Job:
Assistant Manager, Social & Content

Position type:
Permanent

Employment type:

Full - Time

Location:

New York - New York

Country/Region: USA

Responsible for supporting and managing the Brand’s social platform activity on all owned channels and content strategies, analyzing and reporting performance, and maximizing engagement on all platforms, new and existing.

• Contribute to organic social media strategy across key platforms (Instagram, Tik Tok, You Tube), including narrative, content sourcing (UGC), and copywriting.
• Manage social media content calendars, ensuring seamless cross-functional team alignment.
• Keep brand social media guidelines up to date.
• Monitor and adapt to platform algorithm changes, feature updates, and best practices.
• Identify and test emerging platform opportunities.

• Integrate influencer content into the social media strategy.
• Proactively engage with brand-relevant cultural moments and topics daily.

• Analyze organic content performance to extract data-driven insights, optimizing paid media strategies and ROI using Rival IQ and Dash Social.

• Collaborate with country teams for global relevance and local resonance.
• Partner with top markets to highlight online retailer opportunities on global channels.

• Utilize Sprinklr for managing conversation routing rules and customer care across markets.

• 1-3 years of related business experience
• Experience in Social, Content, Communications, or Marketing is highly desired (includes digital experience) and copy or any blog writing experience
• In depth knowledge of:
• The ability to understand and create appeal for various consumer targets
• Social media insights
• Global initiatives and content needs
• Consumer point of view & insights/feedback
• Mac Proficiency
• Passion for haircare, social and creation
• Collaborative leadership skills
• Project Management Skills
• Quantitative data analysis skills
• Prioritization & Organization Skills
• Strong Interpersonal Skills (written and oral)
• Demonstrated L’Oréal
  
  Competencies:
  
  Leadership, Entrepreneurial Management, Achiever, and Innovator
• Strong appreciation for our business / sensitivity to métier
• Must be professional and energetic with a positive attitude
• Platform Proficiency:
  Rival
  
  IQ, Sprinklr, Dash Social, Talkwalker, and Canva

• Intense Passion and Curiosity Around:
  Makeup and Beauty (whatever that means to you)!
• Consumer habits, language, & engagement methodologies
• Content Production
• Social platforms (Instagram, Tik Tok) and best practices; ability to interpret social media insights

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

• Salary Range: $81,300-$113,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are…