Director, Channel Marketing Americas

About the Role

Ninja One is hiring a Director, Channel Marketing Americas to build and scale our channel marketing engine during a period of rapid growth. This is a senior leadership role for a proven builder who thrives in complexity, sets clear direction, and delivers measurable revenue impact through a diverse partner ecosystem. In this role, you will own channel marketing strategy and execution across resellers, distributors, and technology alliance partners in the Americas.

You will design scalable programs that accelerate pipeline, revenue, and partner engagement, while partnering closely with Sales, Business Development, Product Marketing, Enablement, and Operations to align strategy, investment, and execution. This role requires strong executive communication, sound judgment, and the ability to develop and inspire a high‑performing team in a fast‑scaling SaaS environment where processes are evolving and clarity must be created.

We are flexible on hybrid/remote working from home if you are located in the USA and reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Preference/Priority will be given to candidates based in Austin, TX, or those willing to relocate unassisted who are able to work in the office 2 days per week.

• Own the Americas channel marketing strategy, aligning programs to revenue goals, partner tiers, and go-to-market priorities
• Build scalable frameworks, processes, and KPIs that enable consistent execution and measurable impact
• Set clear priorities and make trade‑off decisions in alignment with business objectives and partner needs
• Create structure, operating rhythms, and clarity in an environment where processes are evolving and not fully defined

• Lead, mentor, and grow a channel marketing team through periods of rapid scale and change
• Foster a collaborative, accountable, and high‑trust team culture
• Serve as a hands‑on leader who supports execution while maintaining strategic oversight

• Partner with Channel Enablement and Product Marketing to deliver partner programs, incentives, MDF utilization, and co‑marketing initiatives
• Develop and execute partner communication strategies including newsletters, webinars, and program updates
• Act as a key stakeholder in shaping the partner experience and driving executional excellence

• Lead multi‑touch channel campaigns that drive pipeline creation, deal acceleration, and partner engagement
• Oversee co‑branded marketing across digital, email, content, events, and webinars
• Lead hands‑on partner engagement at Tier 1 industry events, including ancillary events, cross‑booth activations, and one‑to‑one partner meetings
• Own regional channel events and partner‑focused moments including sales kickoffs, Partner Advisory Councils, summits, webinars, and trainings

• Own the channel marketing operating cadence, including planning cycles, reporting, enablement readiness, and internal alignment
• Manage the channel marketing calendar and Highspot presence to ensure timely communication and cross‑functional coordination
• Partner with Product Marketing, Creative, Digital, Content, and Sales Operations to deliver channel‑ready messaging and assets
• Analyze performance, ROI, and partner engagement to inform planning, budget allocation, and long‑term strategy
• Monitor industry trends and competitive dynamics to continuously evolve Ninja One’s channel approach

• Other Duties as Needed

• 10+ years of channel marketing experience, including 4+ years of people leadership in a fast‑paced organization
• Strong experience in SaaS and complex channel ecosystems
• Deep, recent expertise across resellers, distributors, alliances, and MSPs
• Proven ability to build and scale channel marketing foundations and operating models, not just optimize mature programs
• Demonstrated success driving multiple, simultaneous, cross‑functional initiatives to completion
• Track record of driving measurable pipeline and revenue…