Brand Marketing Manager

Overview

Job Title:

Brand Marketing Manager

Wobble Works is seeking a creative & entrepreneurial Brand Marketing Manager to lead positioning, storytelling, and product launches across the Wobble Works portfolio of brands. This role partners cross-functionally to bring products from concept to commercialization — developing compelling brand narratives, go-to-market strategies, and retail-ready assets. The ideal candidate is a data-driven marketer and strong storyteller with experience in consumer packaged goods.

We’re looking for a hands-on, self-starter with the ability to manage multiple initiatives in a fast-paced, remote environment.

About Wobble Works:

Wobble Works is an innovative company that creates incredible opportunities in unexplored spaces. Founded in 2010, we remain privately owned and have grown steadily since our founding, operating globally with offices on three continents. Our flagship product is the top selling 3D pen in the world (over 6 million sold to date), with award recognition from TOTY, Time Best Inventions, Good Housekeeping, and more.

We have a presence across major retailers in the US and around the world; our products cater to modern parents, leading education providers, creative enthusiasts, prosumers and kitchen enthusiasts. Additionally, we have developed a strong pipeline of future products that will add new verticals and further broaden our customer base over the coming years.

We currently operate globally with our ~50 employees working from home and from offices in the US, UK, Hong Kong, and the Philippines. As a company we believe strongly in investing in our infrastructure and brand development, as well as fostering the kind of culture that our team can be proud of.

As Brand Marketing Manager you will be responsible for driving marketing strategy and product launches for the family of Wobble Works brands/products, with the aim of driving long-term brand health, supporting brand integrity and consistency across all touchpoints, and growing customer engagement and loyalty. Reporting to the Director of Marketing, you will partner with a cross-functional team to bring product from concept to commercialization.

• Positioning & Storytelling:
  Develop brand/product positioning and identity, pricing recommendations, pitch materials and strong storytelling assets for sell-in to retail partners.
• Messaging:
  Ensure brand message, voice, and identity are consistent across all marketing materials and platforms (digital, packaging, advertising, pitches).
• Packaging & Design:
  Collaborate with design to create best-in-class packaging and omnichannel marketing assets for new and continuing products.
• Launch Strategy:
  Develop new product launch plans and partner with the marketing department to create best-in-class marketing assets, promotions and content to drive success.
• Copywriting:
  Write marketing copy and support naming of new products.
• Innovation
  
  Roadmap:
  
  Partner with leadership to develop a 3-year roadmap for future product innovation grounded in consumer and industry insights.
• Retail Enablement:
  Partner with global sales team on retailer-specific needs and requirements. Support sales in new item setup process as needed.
• Competitive Analysis:
  Prepare data and insights to help the larger organization understand the competitive landscape and market trends.
• Asset Management:
  Support the marketing department in creating more consistency in the way we save and share marketing assets with the larger organization and external partners.
• Reporting:
  Create monthly recap reports highlighting key wins, launches, and progress.

• Bachelor’s degree in marketing, communications, business or a related field.
• At least 4 years of proven experience (2 years with MBA) in product/brand marketing, product development or category management.
• Experience in the consumer goods sector with an international/global footprint. Background in tech, toys, or arts & crafts is advantageous.
• Ability to interpret data and use analytics to inform strategy.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively, present…