Senior Marketing Agency Manag & Owned Channels

This job posting is anticipated to remain open for 30 days, from 19-Feb-2026. The posting may close early due to the volume of applicants.

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we’re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.

Behind everything we do is our purpose:
We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.

People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

View our Purpose, Inclusion and Citizenship Report.

¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.

The Senior Marketing Agency Manager is responsible for leading external agencies to create and execute marketing strategies and campaigns that deliver measurable outcomes for the firm, prospects, clients, and branches. This role requires strong business acumen to connect home office and branch marketing programs with business segment, Market Management, and Practice Management objectives. The Senior Agency Marketing Manager ensures alignment between agency deliverables and organizational goals, driving impactful marketing initiatives, across channels, that support growth and enhance the client and branch experience.

This role plays a critical part in shaping the firm’s personalized digital experience strategy across multiple touchpoints and channels, optimizing customer journeys, and leveraging personalization capabilities to improve engagement, conversion, and discoverability through SEO/GEO/AEO.

The Senior Marketing Agency Manager serves as a strategic connector between internal stakeholders and external partners, ensuring that agency deliverables are not only creative and compelling but also aligned with organizational goals and capable of delivering meaningful business impact.

• Accountable for millions of dollars of firm budget, partner with external agencies to innovate, develop, and execute marketing strategies and campaigns. Hold agencies accountable for delivering high-quality work, focused on business objectives, within established timelines and budgets.
• Consistently ensure marketing programs are aligned to business segment, practice, and market management objectives. Create program roadmaps with measurable checkpoints, and constantly validate agency deliverables with internal stakeholders.
• Develop and execute personalization strategy across the digital ecosystem – focused on website and social and where it integrates with other digital touchpoints. Ensure personalized experiences are consistent across channels and aligned with the customer lifecycle.
• Partnering cross-functionally (e.g. Mar Tech team, content, brand, and design) on enabling personalization via our tools.
• Oversee the development and execution of marketing campaigns that drive engagement and deliver results measured in prospect outcomes, client outcomes, and branch capacity and effectiveness. Collaborate with internal EBM teams to ensure seamless integration of agency work with broader EBM efforts.
• Strategize and implement advanced personalization tactics using behavioral data, predictive analytics, and AI-driven insights to deliver relevant content and experiences ure personalization strategies enhance discoverability and performance across SEO, GEO, and AEO to maximize organic reach and AI-powered search visibility.
• Partner with analytics teams to measure the effectiveness of marketing campaigns, including personalization performance metrics such as engagement lift, conversion impact, and content relevance scores, leveraging A/B and multivariate testing, predictive analytics, and campaign…