Senior Social Media Manager

Legal Zoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

As the industry leader in business formations, innovation remains at the center of all we do. Legal Zoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we’re working to make a positive impact on the world.

In an effort to foster a better work-life balance, Legal Zoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.

* CANDIDATES IN LOS ANGELES ARE PREFERRED

Legal Zoom’s Brand & Creative team is hiring a Senior Social Media Manager — strategic, operational, and execution-focused individual contributor to drive Legal Zoom’s organic social presence. This person will lead the development and evolution of our social strategy, run day-to-day organic channel operations, manage influencer/customer outreach and reactive community management, and own social reporting and experiment design. This is a strategy + ops + project management role: you’ll translate business objectives into social-first programs, design reliable processes, and move a high volume of fast-paced work to completion.

Lead the strategic planning across Legal Zoom’s organic social across platforms, including audience strategy, content pillars, KPI frameworks, and experimentation plans

Own the content calendar, publishing cadence, and channel playbooks. Ensure operational excellence in scheduling, asset delivery, approvals, and publishing to spec.

Identify and deploy strategies and tactics to increase follower growth and engagement

Collaborate with cross-functional teams on product and comms-related initiatives to integrate into the social content calendar

Develop insights-informed and on-trend creative briefs for content creation by our content creator, designer, video editor, and art director

Collaborate with creatives to ensure content is optimized to platform behaviors and formats

Lead reactive community responses and escalation workflows in partnership with Brand & Creative and Care teams; build guardrails, tone, and response playbooks to maintain brand voice while protecting customers and the brand.

Run organic customer and creator programs from identifying subjects to outreach, partnership briefs, and measurement.

Conduct social listening and build dashboards that turn data into decisions and help optimize performance on a monthly cadence

Maintain a continuous signal pipeline on cultural and platform changes and translate those signals into recommended tests and content ideas.

Create scalable processes for briefs, approvals, asset handoffs, and campaign post-mortems.

5-8+ years of hands-on social media/brand marketing experience (or equivalent), including ownership of organic social strategy and operations

Experience with enterprise social tools (e.g., Sprinklr, Hootsuite, Brandwatch, Sprout) and analytics platforms.

Demonstrated ability to lead social strategy and run day-to-day execution (content calendar management, publishing, community response).

Exceptional program and project management skills — you are impeccably organized and thrive in managing many concurrent, time-sensitive projects.

Deep platform knowledge and up-to-date best practices across major social apps (incl. short-form video, social search optimization, metadata/subtitles, discovery signals).

Strong analytical chops: experience building dashboards, running A/B tests, designing experiments, and translating quantitative and qualitative insights into strategy.

Experience with influencer/creator outreach and partnership management (identification, briefs, measurement).

Excellent written and oral communication skills; ability to present strategy to senior stakeholders and align cross-functional partners.

Proven bias for…